Glossary entry (derived from question below)
English term or phrase:
behavioral targeting
French translation:
ciblage comportemental
English term
behavioral targeting
Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. (AOL Inc.)
Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. (CBS Interactive Inc.)
Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. (Search Engine Journal)
| 5 +5 | ciblage comportemental |
Kévin Bacquet
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Jan 26, 2010 03:24: changed "Kudoz queue" from "In queue" to "Public"
Jan 26, 2010 08:57: changed "Stage" from "Preparation" to "Submission"
Jan 29, 2010 09:59: changed "Stage" from "Submission" to "Completion"
Proposed translations
France
Votre allié qualité
Native in: French 
Works in: English to French, Russian to French, French to Russian, and 1 more.
ciblage comportemental
2008 sera l'année de l'explosion du ciblage comportemental en France (Le Journal du Net)
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