Glossary entry (derived from question below)
English term or phrase:
market segmentation
Croatian translation:
segmentacija tržišta
English term
market segmentation
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
| 4 +2 | segmentacija tržišta |
eleonora_r
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Dec 16, 2009 15:11: changed "Kudoz queue" from "In queue" to "Public"
Dec 16, 2009 15:56: changed "Stage" from "Preparation" to "Submission"
Dec 19, 2009 16:56: changed "Stage" from "Submission" to "Selection"
Dec 19, 2009 21:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
segmentacija tržišta
Segmentacija tržišta omogućava da se odredi ciljno tržište i na pravi način zadovolje zahtjevi tržišta. Konkretno, segmentacija tržišta predstavlja postupak podjele tržišta u različite grupe kupaca (korisnika) koji bi mogli zahtjevati posebne proizvode ili usluge. (Poslovni forum)
Segmentacija tržišta se radi zbog razumijevanja tržišta kao i odabira segmenta tržišta kojem želimo prodavati naše proizvode, tj. skupini osoba ili poduzeća prema kojima se kreira marketinški splet (proizvod, cijena, distribucija i promocija). (Hrvatski centar za poljoprivredni market)
| Vidim da je već ispravljeno! Pozdrav! |
| agree |
I H
: još ako se može naknadno ispraviti osnovni prijevod, kako je navedeno u objašnjenju!
0 min
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Sva sreća da sam ispravila prije jer nakon što netko da komentar, više se ne može ispravljati. Ovo je bio lapsus calami. U svakom slučaju, hvala!
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| agree |
bonafide1313
3 hrs
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Hvala, bonafide!
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