4 KudoZ points awarded for this answer. Comment: "Thanks indeed to Rita et al. This was most helpful. The fact that, while no one actually vetoed it, the "big big" solution got a lukewarm reception at best, pursuaded me to develop it by resorting to a cautious use of synonyms as advised. In the end, after much head scratching I sent off two alternatives in addition to the literal rendering, viz (fwiw) "A giant in production and distribution. A legend in quality", and the slighty cornier "A giant in production, a colossus in distribution, a legend in quality". I expect the company will stick with the literal and alien sounding proposal. Such is life. Other considerations aside, I opened the local paper today to find a headline informing me that the company to whose products this message refers is about to go to the wall. So I suppose that will mean no pay for anyone - as if we were interested in filthy lucre... ha. Maximum respect to you all, Derek"