Glossary entry

Italian term or phrase:

vendita suggestiva

English translation:

suggestive selling

Added to glossary by Oliver Lawrence
Oct 21, 2009 15:13
14 yrs ago
4 viewers *
Italian term

vendita suggestiva

Italian to English Other Food & Drink coffee bar staff training course
One of the subjects covered in the induction training course for new bar/kitchen/waiting staff at a coffee bar chain is "VENDITA SUGGESTIVA (vedi manuale) SAPER DESCRIVERE I PRODOTTI ADEGUATAMENTE".
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I'm seeking the 'correct' term if there is one: would it be 'proactive selling'? I've seen 'up-selling', but I think it's too specific a term and maybe not what is meant here.
TIA :).

Proposed translations

19 hrs
Selected

suggestive selling

see reference below

Suggestive Selling

20 Aug 2007 ... At any rate, this is a long-winded way of introducing the topic of suggestive selling. Restaurants need to sell wine, drinks, and "extras" ...
awinestory.com/wine-101/suggestive-selling
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4 KudoZ points awarded for this answer. Comment: "cheers"
3 mins

attracting, tempting selling

Are these two too normal?

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Note added at 9 min (2009-10-21 15:23:05 GMT)
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I know there are too many -ings, but you can change the sentence a bit, and I'm sure you know how to do it quite well. :))
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40 mins

descriptive selling

I'm not 100% sure about this, but it fits with the SAPER DESCRIVERE I PRODOTTI ADEGUATAMENTE part and is one of the selling techniques listed in the link I've given.
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Reference comments

4 mins
Reference:

suggestive selling technique

http://www.proz.com/kudoz/english_to_italian/other/153876-su...

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Note added at 6 mins (2009-10-21 15:20:01 GMT)
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quite a few ghits
http://www.google.com/search?ie=UTF-8&oe=UTF-8&sourceid=navc...

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Note added at 23 mins (2009-10-21 15:36:50 GMT)
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Suggestive Selling

20 Aug 2007 ... At any rate, this is a long-winded way of introducing the topic of suggestive selling. Restaurants need to sell wine, drinks, and "extras" ...
awinestory.com/wine-101/suggestive-selling

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Note added at 19 hrs (2009-10-22 10:39:07 GMT)
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Oliver, I've now posted this as an answer. I was concerned about over-cluttering the glossary, but we may as well have the entry in both it>en and en>it pairs. Glad to be of help :-)
Note from asker:
Thanks Sarah Jane, unbelievably 'suggestive' actually seems not to be a false friend here. If you want to post this as an answer you can have some points :)
Peer comments on this reference comment:

neutral Giuseppe Bellone : Isn't "suggestive" wrong in this context? According to my Oxford dict. :) OK Sarah, thanks for the explanation. And sorry about my neutral comment. :)
10 mins
it's a selling technique, particularly for restaurant and bar staff (check the links above)
agree Alison Curran
42 mins
thanks Alison :-)
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