Glossary entry (derived from question below)
English term or phrase:
high profile media events
English answer:
events specifically intended to attract a great deal of attention from the media
Added to glossary by
Sven Petersson
May 10, 2009 07:59
15 yrs ago
8 viewers *
English term
Sweden
Medical Translator
Native in: Swedish 
, English
Works in: English to Swedish, Danish to Swedish, German to Swedish, and 13 more.
high profile media events
Non-PRO
English
Marketing
Advertising / Public Relations
Context:
"The campaign included the broadcasting of television ads on national and pan-European channels and adverts on young people’s favourite websites, the publication of press articles in the national media and a series of high profile media events. "
Could you please help me to understand what is meant, by examples or by synonym(s)?
"The campaign included the broadcasting of television ads on national and pan-European channels and adverts on young people’s favourite websites, the publication of press articles in the national media and a series of high profile media events. "
Could you please help me to understand what is meant, by examples or by synonym(s)?
Change log
May 10, 2009 08:08: Tony M changed "Level" from "PRO" to "Non-PRO"
Responses
+6
9 mins
English term (edited):
high-profile media events
Selected
events specifically intended to attract a great deal of attention from the media
'media events' mean events (like shows, product launches, sports activities, 'stunts', etc.) that are specifically staged in order to attract a lot of coverage from the media (press, TV, etc.) — or at the very least, events that are taking place anyway, but likely to receive a lot of media coverage.
high-profile means that these are not small-scale events — they are important enough that they are likely to draw the attention of the national, if not world media.
The World Cup (in association or rugby football) would be one example of a high-profile media event
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Note added at 12 minutes (2009-05-10 08:11:26 GMT)
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In your specific context, they are talking about events staged specifically to draw attention to their product/service, etc. — this might, for example, be a spectacular launch for a new car or a newly- or soon-to-be-released film — as happened recently, I believe, when the star of the film was flown dramatically in by helicopter to a launch screening.
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Note added at 23 heures (2009-05-11 07:36:24 GMT) Post-grading
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I changed the question category to 'non-pro' because this is everyday language that any native speaker or normally bilingual person would understand readily and be able to explain; it does not require any specialist technical knowledge, nor does it belong to any specific domain or discipline; neither is it such a linguistically-thorny question that only a professional linguist could possibly explain it. Apparently our peers agree, since no-one has seen fit to vote it back up to 'pro'
high-profile means that these are not small-scale events — they are important enough that they are likely to draw the attention of the national, if not world media.
The World Cup (in association or rugby football) would be one example of a high-profile media event
--------------------------------------------------
Note added at 12 minutes (2009-05-10 08:11:26 GMT)
--------------------------------------------------
In your specific context, they are talking about events staged specifically to draw attention to their product/service, etc. — this might, for example, be a spectacular launch for a new car or a newly- or soon-to-be-released film — as happened recently, I believe, when the star of the film was flown dramatically in by helicopter to a launch screening.
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Note added at 23 heures (2009-05-11 07:36:24 GMT) Post-grading
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I changed the question category to 'non-pro' because this is everyday language that any native speaker or normally bilingual person would understand readily and be able to explain; it does not require any specialist technical knowledge, nor does it belong to any specific domain or discipline; neither is it such a linguistically-thorny question that only a professional linguist could possibly explain it. Apparently our peers agree, since no-one has seen fit to vote it back up to 'pro'
4 KudoZ points awarded for this answer.
Comment: "Thank you very much for your kind help. Why did you change the question from PRO to non-PRO?"
+1
12 mins
Ellen Kraus
Austria
Austria
Austria
more than thirty years of experience
Native in: German
Works in: Greek to German, English to German, Greek to English, and 5 more.
demanding and high quality media events (also: ambitious .....)
I would suggest
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