Glossary entry (derived from question below)
French term or phrase:
marketing d'entree
English translation:
point-of-entry marketing
Added to glossary by
Alanna Wilson-Duff
Jan 30, 2009 05:16
15 yrs ago
French term
marketing d'entree
French to English
Marketing
Marketing
My second question from this sentence:
"Les soldes permettent d’attirer les consommateurs sur le point de vente en agissant sur le taux de transformation et la fréquence de visite (***marketing d’entrée***) et d’augmenter le chiffre d’affaires par la vente d’articles soldés (déstockage) et non soldés (nouvelle collection) (marketing de sortie)."
"Les soldes permettent d’attirer les consommateurs sur le point de vente en agissant sur le taux de transformation et la fréquence de visite (***marketing d’entrée***) et d’augmenter le chiffre d’affaires par la vente d’articles soldés (déstockage) et non soldés (nouvelle collection) (marketing de sortie)."
Proposed translations
(English)
| 4 +1 | point-of-entry marketing |
Jill Ananyi
|
Proposed translations
+1
2 hrs
Jill Ananyi
United States
United States
Native in English
United States
22 Yrs in the Biz & Still Learning Daily
Native in: English 
Works in: Spanish to English, French to English, Italian to English, and 2 more.
Related KudoZ points
:
8
Selected
point-of-entry marketing
From Wikipedia: Point-Of-Entry Marketing refers to marketing efforts and/or activities that are designed to “meet” customers and prospects at a company’s three main “entry points”: the telephone, a website, and a physical location (store, office, etc). Point-Of-Entry Marketing services are focused on people who are already “in” or in contact with a company, and are designed to increase the company’s customer share, rather than market share.
4 KudoZ points awarded for this answer.
Comment: "Many thanks, Jill"
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