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Stufenmass
Dr.-Ing., Prof. Dr., etc.

Glossary entry

German term or phrase:

Multiplikatoren

English translation:

opinion leaders

Added to glossary by Louise Mawbey
Oct 8, 2002 17:25
22 yrs ago
7 viewers *
German term

Multiplikatoren

German to English Science Science (general)
'Unsere Zusammenarbeit mit den wichtigsten Multiplikatoren hat bewirkt, dass XXX unter den Fungiziden als neuer Technologiestandard im Getreide akzeptiert wird.' My dictionary says it is a person who diseminates information but I don't know what to call them in English!
Proposed translations (English)
5 +7 opinion leader
5 +6 multipliers
5 nobody proposed multiplicators as you imply
Change log

May 29, 2009 11:45: Steffen Walter changed "Field (specific)" from "(none)" to "Science (general)"

Proposed translations

+7
50 mins
Selected

opinion leader

People who convince others
Peer comment(s):
agree Terry Gilman : also multipliers. I learned it this way: "Consulting OL about your new product/ensuring it's valuable to them is a way of applying the acceleration principle or *multipler effect*; use OL as a sign of respect, even if OL aren't the readers"
1 hr
agree Beth Kantus
1 hr
agree & Associates (X)
1 hr
agree Steffen Walter : ...one correct answer...
3 hrs
agree Tom Funke
5 hrs
agree Nancy Arrowsmith : this came up recently, should be in glossary
8 hrs
agree Alison Schwitzgebel
10 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks a lot, I like this better than multiplicators, although they both seem to be correct"
+6
1 hr

multipliers

those who multiply opinions, your dictionary is correct as to the meaning.

I've heard this all the time.
Peer comment(s):
agree Jonathan MacKerron : yes, and unfortunately we're hearing it more and more
1 hr
Tks.
agree Theo Bose
1 hr
Tks.
agree & Associates (X)
1 hr
Tks, too.
agree Martin Schneekloth (X)
1 hr
Much appreciated, tks.
agree Steffen Walter : ...and the other...
3 hrs
agree Alison Schwitzgebel : less "buzzy", but still correct
10 hrs
Tks.
Something went wrong...
18 hrs

nobody proposed multiplicators as you imply

.
Something went wrong...
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