Glossary entry

Spanish term or phrase:

liderización hacia la marca

English translation:

creates brand leadership

Added to glossary by S Ben Price
Aug 29, 2008 13:25
16 yrs ago
Spanish term

liderización

Spanish to English Bus/Financial Marketing
It is the part "crea liderizacion hacia el mercado" that I don't understand - leads the way to the market? creates market leadership? leads the market? I don't understand the meaning "(El producto) crea liderización hacia la marca y transforma una actividad divertida en un potente instrumento de marketing para su empresa o producto."

Discussion

S Ben Price (asker) Aug 29, 2008:
marca - yes, I misread it It is marca, I still don't understand it. I have "creates brand leadership "
Elizabeth Slaney Aug 29, 2008:
Does the text say "hacia el mercado" or "hacia la marca"?

Proposed translations

+1
18 mins
Selected

creates brand leadership

"(El producto) crea liderización hacia la marca" means the product makes the brand create a leadership. So... "Te product creates brand leadership" sounds right to me.

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Note added at 19 mins (2008-08-29 13:44:59 GMT)
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Te = The.
Sorry. :)
Peer comment(s):

agree Ronnie McKee
8 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks"
+2
10 mins

creates market leadership

Powerful branding that creates market leadership: LeapFrog ... - [ Traducir esta página ]Powerful branding gives our clients market leadership, using a simple and effective

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Note added at 16 minutos (2008-08-29 13:42:04 GMT)
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... creates brand leadership ...
Note from asker:
Sorry, I made a mistake in the question - it should be "liderización hacia la marca"
Peer comment(s):

agree Mónica Sauza
1 hr
Gracias Mónica
agree José J. Martínez : you got it...
2 hrs
Gracias José
neutral Ronnie McKee : I think that its important to refer to the brand
8 hrs
Gracias Ronnie... Ya puse "creates brand leadership" a los 18 mins y después de la anotación de S Price. Es que su pregunta inicial fue "lideración hacia el mercado"...
Something went wrong...
1 hr

ceates brand loyalty

another option!

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Note added at 1 hr (2008-08-29 14:55:10 GMT)
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creates!
Something went wrong...
2 hrs

creates the concept of leadership branding

Maybe I'm right off mark here but, for discussion's sake, just wondering if they're referring to concept of "leadership branding", best explained in web address below. The target market is drawn towards the brand by its leadership excellence. Quote from article to help explain what I mean: "Thinking about a firm's brand as its culture and set of management practices, however, does not fully explain the power of brand. The brand should also be imbued in each leader throughout the firm; then they communicate that brand to employees, who then sustain it with customers. Leadership brand lies at the heart of a firm's identity. Leadership branding occurs when many leaders exhibit distinct leadership practices over a number of years. The organization creates leaders who are branded, or distinct from leaders in other firms."
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