English to French Bus/Financial Business/Commerce (general)

“In the name of cost, we changed the company. The trick was putting ourselves under pressure. If you make a lot of ***tall claims***, new ideas come out.”
Should XXX be doing the same? “I hope XXX will make some ***ambitious claims*** – though of course we are all together now. Improvement comes not by routine but by emotional attachment. We all need to feel we want to contribute