Glossary entry (derived from question below)
German term or phrase:
Trendbezug
English translation:
trend tie-in
Added to glossary by
Klaus Urban
Oct 12, 2007 13:21
17 yrs ago
German term
Trendbezug
German to English
Bus/Financial
Marketing
tender / Ausschreibung
Es geht um die Ausschreibung eines Pachtvertrags für eine Einzelhandelsfläche in einer Shopping Mall. Die Bieter werden aufgefordert, ihre Qualifikation in verschiedener Hinsicht darzulegen, u.a.:
"Qualität des Konzepts:
- Konzeptbeschreibung (z. B. Positionierung, Markenimage ***Trendbezug***)
- Darstellung von Alleinstellungsmerkmalen, Einzigartigkeit, Innovationscharakter
- Visuelle Darstellung von Shoplayout und Design ..."
"Qualität des Konzepts:
- Konzeptbeschreibung (z. B. Positionierung, Markenimage ***Trendbezug***)
- Darstellung von Alleinstellungsmerkmalen, Einzigartigkeit, Innovationscharakter
- Visuelle Darstellung von Shoplayout und Design ..."
Proposed translations
(English)
| 1 +4 | trend tie-in |
Hilary Davies Shelby
|
| 3 +1 | trend |
swisstell
|
| 4 | attitude towards fashion |
David Moore (X)
|
| 3 | Image ( Brand demographic) |
innovator
|
Proposed translations
+4
2 hrs
Hilary Davies Shelby
United States
United States
Native in English
Specializes in field
United States
German and "Geek" to English!
Native in: English
Works in: German to English, English
Related KudoZ points
:
36
Selected
trend tie-in
Not sure if this is even used as a phrase, but I'm thinking along the lines of "relevance", i.e. WHY is this store going to do well/draw business to the shopping centre?
Note from asker:
| Thank you, Hilary! |
Peer comment(s):
| agree |
Paul Cohen
: Well, it's original and it's close to the German (and since the Asker hasn't offered any ideas of his own) - why not!?
47 mins
|
|
thank you, Paul!
|
|
| agree |
Aniello Scognamiglio (X)
1 hr
|
|
Thanks, Aniello!
|
|
| agree |
Kim Metzger
2 hrs
|
|
Hi Kim, thank you!
|
|
| agree |
Sabine Akabayov, PhD
7 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thank you!"
+1
7 mins
trend
ought to do, really, but you could also be more elaborate by saying "relating to trend" or such
Note from asker:
| Danke! |
Peer comment(s):
| agree |
Aniello Scognamiglio (X)
4 hrs
|
|
ciao Aniella und danke!
|
9 mins
attitude towards fashion
Spring unbidden to mind...
Note from asker:
| Thank you, David! |
10 mins
Image ( Brand demographic)
As in, who is the shop being marketed too
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Note added at 13 mins (2007-10-12 13:34:54 GMT)
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hold on, perhaps not demographically.. considering marketing is mentioned already. Nonetheless I still feel that image trift
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Note added at 13 mins (2007-10-12 13:34:54 GMT)
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hold on, perhaps not demographically.. considering marketing is mentioned already. Nonetheless I still feel that image trift
Note from asker:
| Thank you! |
Discussion