Glossary entry (derived from question below)
English term or phrase:
diversion of product
Spanish translation:
Desvío de productos
Added to glossary by
newwaysolutions
Jun 8, 2007 17:14
17 yrs ago
16 viewers *
English term
diversion of product
English to Spanish
Bus/Financial
Management
category management
unfair competitive tactics. Some retailers engage in tactics such as charging slotting allowances (pay-to-stay allowance), charging for category captaincies, and diversion of product.
Verdaderamente no sé a que se refiere con "diversion" ...
Verdaderamente no sé a que se refiere con "diversion" ...
Proposed translations
(Spanish)
4 +2 | Desvío, ver nota |
Gándara
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4 | desviación de producto(s) |
Egmont
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4 | productos falsificados |
Francisco Rocha
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Proposed translations
+2
37 mins
Selected
Desvío, ver nota
es correcta la respuesta de AVRVM, pero me pareció útil abundar en una explicación.
La connotación es necesariamente negativa, como cuando se alude a desvío de recursos o fondos (no se emplean para aquello que era su propósito) En este caso se trata de prácticas comerciales que sólo provocan encarecimiento y en ocasiones hasta alteración de los productos, como ha ocurrido (caso México) del sector farmacéutico.
The globalization of trade has created complex and often fragmented supply and distribution chains, providing opportunities for a variety of illegal or unauthorized activities targeting packaged goods. Depending on the product and geography, these threats include counterfeiting, tampering, theft and diversion of product into unauthorized markets, often in combination.
http://www.pmtdirect.com/website/article.asp?id=892
http://www.dennisbernard.com/diversion.htm
Understanding the diversion problem is the key to solving it.
Manufacturer sells the distributor a product for $4
Distributor sells salons the product for $8
The salon retails the product for $16
Either diverting or going direct enables the manufacturer to sell the same product that is retail to larger retailers for $5, who then turnaround and sell it for $14 to the general public, with no middle man. Greater profits for all! By doing this the larger manufacturer can sell more products, achieve greater profits, and fuel the type of growth and sales ...
La connotación es necesariamente negativa, como cuando se alude a desvío de recursos o fondos (no se emplean para aquello que era su propósito) En este caso se trata de prácticas comerciales que sólo provocan encarecimiento y en ocasiones hasta alteración de los productos, como ha ocurrido (caso México) del sector farmacéutico.
The globalization of trade has created complex and often fragmented supply and distribution chains, providing opportunities for a variety of illegal or unauthorized activities targeting packaged goods. Depending on the product and geography, these threats include counterfeiting, tampering, theft and diversion of product into unauthorized markets, often in combination.
http://www.pmtdirect.com/website/article.asp?id=892
http://www.dennisbernard.com/diversion.htm
Understanding the diversion problem is the key to solving it.
Manufacturer sells the distributor a product for $4
Distributor sells salons the product for $8
The salon retails the product for $16
Either diverting or going direct enables the manufacturer to sell the same product that is retail to larger retailers for $5, who then turnaround and sell it for $14 to the general public, with no middle man. Greater profits for all! By doing this the larger manufacturer can sell more products, achieve greater profits, and fuel the type of growth and sales ...
Peer comment(s):
agree |
Marisol Sahagun
3 hrs
|
gracias Marisol.
|
|
agree |
Jorge Merino
: sí, desvío de productos a través de otros canales que no son los establecidos originalmente
9 hrs
|
4 KudoZ points awarded for this answer.
Comment: "gracias! "
13 mins
5 hrs
productos falsificados
creo que en este caso se refiero a los productos falsos o "piratas"
Peer comment(s):
agree |
NadiaSofia (X)
: I would also use in this particular case "y por productos falsos"
2 hrs
|
gracias, Nadia
|
|
disagree |
Seth Phillips
: Productos falsificados refers to counterfeit products
5141 days
|
Discussion
useful link