Apr 4, 2007 01:24
17 yrs ago
English term
"willingness to pay"
English to Japanese
Marketing
Marketing
I would like to know the exact term used in the industry for "willingness to pay" (what marketers need to elicit from their customer base).
This is for a revenue management meeting.
Your help will be much appreciated!
This is for a revenue management meeting.
Your help will be much appreciated!
Proposed translations
(Japanese)
| 2 +3 | 購買意欲 |
RieM
|
| 4 | 支払意思額 |
Nozomi Kugita
|
| 4 | 支払い意識 |
humbird
|
| 2 | 価値意識法／支払意志額調査 |
casey
|
Proposed translations
+3
28 mins
Selected
購買意欲
I'm not an expert :), but have done some translation in this field. Anyhow, just a suggestion. Not sure if there is any 定訳 for this.
購買 part might change depending on the context you are working on. Good luck!
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Note added at 2 hrs (2007-04-04 03:36:09 GMT)
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ああ、for the meeting.... Good luck! You will do just fine!
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Note added at 14 hrs (2007-04-04 15:29:57 GMT)
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Another candidate is 消費意欲. Not sure which one is faster to say :). To me, this term seems to describe the same willingness from the consumers' perspective （モノを買いたい、サービスを受けたい）, sometimes regardless of what the モノ is.
購買 part might change depending on the context you are working on. Good luck!
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Note added at 2 hrs (2007-04-04 03:36:09 GMT)
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ああ、for the meeting.... Good luck! You will do just fine!
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Note added at 14 hrs (2007-04-04 15:29:57 GMT)
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Another candidate is 消費意欲. Not sure which one is faster to say :). To me, this term seems to describe the same willingness from the consumers' perspective （モノを買いたい、サービスを受けたい）, sometimes regardless of what the モノ is.
Note from asker:
| Rie, it's for interpreting at a marketing meeting. So a concise phrase (faster and easier to say) is appreciated. Yours does fit the description. I need to wait the "24" though. |
4 KudoZ points awarded for this answer.
Comment: "Thank you Casey, Rie, Susan and Nozomi! I finally chose Rie’s answer but I appreciated all of your input."
31 mins
価値意識法／支払意志額調査
http://www.udit.co.jp/www04.htm
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Note added at 1 hr (2007-04-04 02:49:52 GMT)
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Yeah, I think 支払意志額調査 by itself would be fine. 価値意識法 is just a descriptor, but you might want to include it the first time it is mentioned.
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Note added at 1 hr (2007-04-04 02:49:52 GMT)
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Yeah, I think 支払意志額調査 by itself would be fine. 価値意識法 is just a descriptor, but you might want to include it the first time it is mentioned.
Note from asker:
| Just read the site. Looks good. Can be shortened too. |
12 hrs
Nozomi Kugita
United States
United States
Native in Japanese
Works in field
United States
Simple. Concise. Bring People Together.
Native in: Japanese (Variants: Hakata, Kansai, Standard-Japan) 
Works in: English to Japanese, Spanish to Japanese, Japanese
English term (edited):
\"willingness to pay\"
支払意思額
4 hrs
支払い意識
This translation is here in this pdf file:
www.con.tohoku.ac.jp/~yhaya/c03.pdf
Personally that is not my choice. I like Rie-san's better, and in fact I used her's often in my own works (I do marketing material a lot), and never been complained for the choice of my word.
This is just for your reference as it also coinsides with casey's research result -- except more precise. Besides, college researcher's terminology may deliver its own weight.
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Note added at 5 hrs (2007-04-04 06:25:56 GMT)
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The link you may have to type in to the url as it is pdf file. Pdf site does not like us to copy/paste.
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Note added at 5 hrs (2007-04-04 06:27:20 GMT)
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CORRECTION 支払い意志 NOT 支払い意識. My apology.
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Note added at 13 hrs (2007-04-04 14:51:13 GMT)
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I know the link is not working, nonetheless it is a legitimate source.
www.con.tohoku.ac.jp/~yhaya/c03.pdf
Personally that is not my choice. I like Rie-san's better, and in fact I used her's often in my own works (I do marketing material a lot), and never been complained for the choice of my word.
This is just for your reference as it also coinsides with casey's research result -- except more precise. Besides, college researcher's terminology may deliver its own weight.
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Note added at 5 hrs (2007-04-04 06:25:56 GMT)
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The link you may have to type in to the url as it is pdf file. Pdf site does not like us to copy/paste.
--------------------------------------------------
Note added at 5 hrs (2007-04-04 06:27:20 GMT)
--------------------------------------------------
CORRECTION 支払い意志 NOT 支払い意識. My apology.
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Note added at 13 hrs (2007-04-04 14:51:13 GMT)
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I know the link is not working, nonetheless it is a legitimate source.
Note from asker:
| Susan, I tried all sorts of ways to open the PDF file you provided...but I can't. Could there be an error in one of the letters? |
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