Glossary entry (derived from question below)
German term or phrase:
Szenekultur
English translation:
scene-based culture
Added to glossary by
Douglas Arnott
Feb 26, 2007 11:46
17 yrs ago
5 viewers *
German term
Szenekultur
German to English
Marketing
Marketing
Jugendkultur ist Szenekultur
Wie strukturieren sich junge Märkte?
- nach Lebensstilen oder genauer gesagt
- nach Szenen oder genauer gesagt
- nach expressiven Gruppenstilen
Szenen
- real existierende Netzwerke
- geringe Definition über Sozialstrukturen
- Themen als vergemeinschaftender Faktor
- Relevanz für Kommunikation
The text is from a bank and deals with their strategy for targeting young people as potential clients.
Wie strukturieren sich junge Märkte?
- nach Lebensstilen oder genauer gesagt
- nach Szenen oder genauer gesagt
- nach expressiven Gruppenstilen
Szenen
- real existierende Netzwerke
- geringe Definition über Sozialstrukturen
- Themen als vergemeinschaftender Faktor
- Relevanz für Kommunikation
The text is from a bank and deals with their strategy for targeting young people as potential clients.
Proposed translations
(English)
3 +3 | scene culture, scene-based culture | Hilary Davies Shelby |
3 | look culture | Laura Cambia (X) |
2 | in-crowd culture | Francis Lee (X) |
Change log
Feb 26, 2007 12:35: Steffen Walter changed "Field" from "Bus/Financial" to "Marketing"
Proposed translations
+3
20 mins
Selected
scene culture, scene-based culture
From
http://en.wikipedia.org/wiki/Youth_subculture
"The term scene can refer to a specific subculture or movement. Scenes are distinguished from the general culture through fashion; identification with specific (sometimes obscure or experimental) musical genres or political perspectives; and a strong in-group or tribal mentality. The term can also be used to describe specific subsets of a subculture, often geographical, such as the American drum and bass scene or the London goth scene.
Some scenes tend to be volatile, reactive to trends and changes, with some participants acting elitist towards those considered to be less fashionable, or oppositional to the general culture although others do provide mutual support in marginalised groups. In-group behaviour can sometimes elicit external opposition."
http://en.wikipedia.org/wiki/Youth_subculture
http://en.wikipedia.org/wiki/Youth_subculture
"The term scene can refer to a specific subculture or movement. Scenes are distinguished from the general culture through fashion; identification with specific (sometimes obscure or experimental) musical genres or political perspectives; and a strong in-group or tribal mentality. The term can also be used to describe specific subsets of a subculture, often geographical, such as the American drum and bass scene or the London goth scene.
Some scenes tend to be volatile, reactive to trends and changes, with some participants acting elitist towards those considered to be less fashionable, or oppositional to the general culture although others do provide mutual support in marginalised groups. In-group behaviour can sometimes elicit external opposition."
http://en.wikipedia.org/wiki/Youth_subculture
Peer comment(s):
agree |
Alison Jenner
: "scene culture" is how I've heard it referred to... must stop hanging out at gigs with 14 year olds...!
1 hr
|
agree |
Jutta Scherer
: I think "scene-based" works best in the context
1 hr
|
agree |
Tim Jenkins
: definitely "scene-based"
1 hr
|
4 KudoZ points awarded for this answer.
Comment: "cheers!"
6 mins
look culture
hope you may find this useful
1 hr
in-crowd culture
Just an idea that occured to me. Although I'm not sure if it sounds too exclusive.
Anyway it might, as Tim suggests, be wiser to rephrase it.
http://theincrowd.blogspirit.com/
Anyway it might, as Tim suggests, be wiser to rephrase it.
http://theincrowd.blogspirit.com/
Discussion