maybe??? Is that what you had in mind?

That would be my first thought, supported by the Net.


Martina

"During our marketing campaign, we discovered that... "


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Note added at 2002-04-02 20:58:25 (GMT)
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The most inclusive term with respect to making use of all available resources is \"marketing\" - which can include mass media advertising, direct sales, on-line promotion, telemarketing, etc.
HTH

Otra opción.

Suerte
Elena

Something like this?

Lowe's hires advisor for expansion campaign - 2002-01-10 - The ... - [ Traduzca esta página ]
... , Thursday: Lowe's hires advisor for expansion campaign. Thursday: Cato reaffirms
fourth-quarter guidance. ... Lowe's hires advisor for expansion campaign. ...
charlotte.bcentral.com/charlotte/stories/2002/01/07/daily35.html - 46k - En caché - Páginas similares

..?

Here is an example of the many Google hits you would get for the term:

LetsBuyIt.com unveils new marketing drive to increase sales and European brand awareness

Leading e-tailer announces partnerships with Priceline and QXL ricardo plc to commence new promotional campaign

London - May 30th, 2001; LetsBuyIt.com, Europe’s number one co-buying business, today announced the launch of a new marketing drive, commencing with two significant new strategic partnerships and the launch of a pan-European promotional campaign.

Hope this helps,

Alaa Zeineldine

During my days in an investment banking firm we used term “to pitch” or “a pitch” to describe a collective effort of the team to win a client. Used in a sentence:
VERB: “We are swamped: pitching Prudential this week”.
NOUN: “We are producing some brochures for our pitch to Pinnacle”
In our company no body needed an explanation of what pitching meant (long hours, sleepless nights, a lot of stress :-)) . Nevertheless the term varies from company to company and is a sort of corporate jargon that might not be understood by outsiders. Ask somebody in your environment if they grasp the meaning of "pitching".
This is what Roget’s II: The New Thesaurus, Third Edition. 1995 has to say about one of the meanings of pitch:

VERB: 1. Informal. To make known vigorously the positive features of (a product): advertise, ballyhoo, build up, cry (up), popularize, promote, publicize, talk up.
NOUN: 4. Informal. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity, puffery.



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Note added at 2002-04-02 22:58:31 (GMT)
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Just remember that there was another term used for this: solicitation. You can say: during our solicitation due diligence we discovered that...\" I actually used this very phrase in my reports.

another option...

Martin

recruitment blitz

hiring spree

Hope one of these work for you!

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Note added at 2002-04-02 21:48:53 (GMT)
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Oops, my apologies -- I thought you were looking for an offensive for hiring *employees*, not generating sales!

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