English to Spanish Art/Literary Idioms / Maxims / Sayings

Dear language experts,

I really don't know how to classify this question, as I don't really think this is a set phrase.

The context belongs to a set of editorial guidelines for an INGO.

"When considering matters of style, we want to be:

• Bold
• Pro-poor
• More at home in downtown Johannesburg, Delhi or Bangkok than a cluttered office
• Internationalist
• Capable of a sense of humour (including self-deprecation)
• Primary colours not pastel
• Professional
• Accessible (language and visually)"


I feel 'primary colours' might intend to suggest robustness, in contrast to the 'soft and delicate' sense of pastel, but I would much appreciate your own opinions.

TVMIA,

Álvaro :O)