Dec 18, 2001 05:30
22 yrs ago
1 viewer *
French term

En fonction de ce qui represente.....ton de communication

French to English Marketing Brand building
Le leitmotiv de l'agence est le Total Branding. En fonction
de ce que représente la marque, nous mettons tout en œuvre pour
créer et conserver un ton de communication dans toute initiative et
expression de la marque.

Proposed translations

11 mins
Selected

taking into account what the brand represents

the image of the brand

to create and ... the same communication style
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2 KudoZ points awarded for this answer. Comment: "Sorry for the delay but I liked your suggestion. THank you for your help."
48 mins

In terms of the labels image....

In terms of the labels image we do our outmost to set and keep a level of projection that communicates well the interests of the labels image.

Hope you can do something with this.
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1 hr

Depending on what the brand represents, we try to

create and maintain the tone of communication in all initiative relating to its expresssion.
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4 hrs

Suggestion

I feel that something needs to be added before “ton”. Others may beg to differ…

Suggestion :

“Given what the brand stands for, we are doing everything we can (are pulling out all the stops) to create and retain a [certain/particular] level of communication in any initiative and expression of the brand.”


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Note added at 2001-12-18 09:39:48 (GMT)
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in any initiative TAKEN and any expression MADE...

Not entirely happy with my suggestion. There must be somethign better out there!
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4 hrs

A shot... in accordance with what the brand represents, we

use all means to set and maintain quality of communication in all of its initiatives and expressions (messages?).
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8 hrs

Based on what the brand stands for, we do our utmost to

create and maintain the tone of communication set by all brand initiatives and depictions.

For example, the tone of the GAP holiday season ads (mix of
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