May 12, 2014 05:23
10 yrs ago
German term

Die 10 Schritte auf dem Weg ins Regal

German to English Marketing Marketing Conveyor belts/systems
This is from a marketing text about a concept with the above name, designed as help for producers who wish to get their products placed in the shelves in the food retail industry. I have a few ideas but have not yet reallly found a solution I like. I would be most grateful for suggestions.

Discussion

David Moore (X) May 13, 2014:
Dear Murad, I agree with Nicole - please could you explain?
Nicole Schnell May 12, 2014:
@Murad AWAD / moderator Dear Murad AWAD, Stephen Sadie is not asking for multiple terms. He is asking for the name of one single marketing concept. I am puzzled. Where does this note "Only one term allowed per question" come from?

Proposed translations

24 mins

10 steps to get your product on the shelves

Or:

Get on the shelf in 10 steps

Or:

Snagging a spot on the shelves: 10 steps

It's a common marketing concept in the food industry. Steps usually include checking out if your product is sufficiently distinctive, pitching the store, studying store layouts, etc., etc. ..

Keep it simple.
Something went wrong...
27 mins

If this is a title:

Reaching Out to Your (Retail) Customer in 10 Steps

Reaching Out to Your Retail Customer: 10 Steps

(The) 10 Steps for Reaching Out to Your (Retail) Customer.

More context would be helpful, though ....

--------------------------------------------------
Note added at 32 mins (2014-05-12 05:56:32 GMT)
--------------------------------------------------

PS. I'd think twice before going with "getting your products on the shelf," b/c sitting on the shelf may sound ambiguous meaning both good and bad news for the seller who is more interested in seeing his stuff GOING OFF the shelf rather than having a long "shelf life."
Something went wrong...
+1
42 mins

!0 Steps to get your product into supermarkets

It's a variation of the theme, avoiding the ambiguous "on the shelves". Since it's about the food industry, I assume that the aim is to get supermarket chains to stock the product.
Peer comment(s):

agree Trudy Peters : or move your product
7 hrs
Something went wrong...
1 hr

10 steps to get a store to carry your product

Tons of variations possible, of course..

...to get your product onto supermarket/retail shelves/into grocery stores
Something went wrong...
2 hrs

Your product on the shelf - in 10 steps!

Maybe a little long - but might work.
Something went wrong...
8 hrs

From inception to shelf life in 10 steps

A bit of wordplay perhaps?
Something went wrong...
9 hrs

concept to shelf in ten steps

Another variation.
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search