Glossary entry

German term or phrase:

Produktaufmachung

English translation:

trade dress

Added to glossary by mary austria
Oct 7, 2008 12:03
16 yrs ago
1 viewer *
German term

Produktaufmachung

German to English Law/Patents Law: Patents, Trademarks, Copyright
Noch einmal aus einem Gerichtsurteil in einer markenrechtlichen Sache:

Die *Produktaufmachung* der Beklagten übernehme wesentliche Gestaltungselemente der Gemeinschaftsmarke, nämlich die flächige Verwendung blauer Farbe, die Abbildung....

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Proposed translations

+1
35 mins
Selected

trade dress

I am pretty sure this is referring to the "trade dress", especially as it was mentioned in an answer to a ProZ question in the other direction.

Example sentence:

Trade dress refers to characteristics of the visual appearance of a product or its packaging (or even the facade of a building such as a restaurant) that may be registered and protected from being used by competitors in the manner of a trademark.

Handelsaufmachung, Handelsform, Ausstattung ... Romain lists trade dress - Handelsform or Ausstattung

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4 KudoZ points awarded for this answer. Comment: "Thanks for your help!"
+3
4 mins

the product presentation (getup) wenn Druckmaterial: layout

presentation or layout depending on the type of product
Note from asker:
Thanks for your help!
Peer comment(s):

agree Alison MacG : with product get-up
24 mins
thank you !
agree Harald Moelzer (medical-translator)
1 day 20 hrs
danke !
agree Astrid Elke Witte
2 days 4 hrs
thank you !
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Reference comments

1 hr
Reference:

McCarthy's Desk Encyclopedia of Intellectual Property

get up (trademark) The various elements of packaging and presentation of a product. "Get up" sometimes appears as a synonym for "Trade Dress", more commonly used in the UK, the "get up" is a product is usually protected under the separate body of law known there as "Passing Off".
Example sentence:

Usage: "Trade marks and related aspects of trading goodwill are protected as symbols needed by consumers to distinguish between competing products and services in a market economy."

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