Glossary entry (derived from question below)
German term or phrase:
Produktaufmachung
English translation:
trade dress
German term
Produktaufmachung
Die *Produktaufmachung* der Beklagten übernehme wesentliche Gestaltungselemente der Gemeinschaftsmarke, nämlich die flächige Verwendung blauer Farbe, die Abbildung....
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4 +1 | trade dress | David Williams |
4 +3 | the product presentation (getup) wenn Druckmaterial: layout | Ellen Kraus |
McCarthy's Desk Encyclopedia of Intellectual Property | sylvie malich (X) |
Proposed translations
trade dress
Trade dress refers to characteristics of the visual appearance of a product or its packaging (or even the facade of a building such as a restaurant) that may be registered and protected from being used by competitors in the manner of a trademark.
Handelsaufmachung, Handelsform, Ausstattung ... Romain lists trade dress - Handelsform or Ausstattung
the product presentation (getup) wenn Druckmaterial: layout
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Alison MacG
: with product get-up
24 mins
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Harald Moelzer (medical-translator)
1 day 20 hrs
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Astrid Elke Witte
2 days 4 hrs
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Reference comments
McCarthy's Desk Encyclopedia of Intellectual Property
Usage: "Trade marks and related aspects of trading goodwill are protected as symbols needed by consumers to distinguish between competing products and services in a market economy."
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