Glossary entry (derived from question below)
German term or phrase:
Präsenzausrichtung
English translation:
editorial direction of their (online) media presence
Added to glossary by
Andreea Sepi, MCIL (X)
Oct 2, 2018 15:39
6 yrs ago
2 viewers *
German term
Präsenzausrichtung
German to English
Marketing
Business/Commerce (general)
Hi guys,
Struggling to find a suitable translation for "Präsenzausrichtung". Here's the sentence for context:
"Sowohl die Kanalauswahl als auch die Präsenzausrichtung mit ihrer inhaltlichen Themenausrichtung und -aufbereitung wird mit dem Fokus auf eine bestmögliche Nutzerzentrierung getroffen."
It's to do with a company's marketing strategy using social media, e.g. Facebook.
Suggestions welcome.
Thanks,
Gavin
Struggling to find a suitable translation for "Präsenzausrichtung". Here's the sentence for context:
"Sowohl die Kanalauswahl als auch die Präsenzausrichtung mit ihrer inhaltlichen Themenausrichtung und -aufbereitung wird mit dem Fokus auf eine bestmögliche Nutzerzentrierung getroffen."
It's to do with a company's marketing strategy using social media, e.g. Facebook.
Suggestions welcome.
Thanks,
Gavin
Proposed translations
(English)
Change log
Oct 10, 2018 12:46: Andreea Sepi, MCIL (X) Created KOG entry
Proposed translations
+2
17 mins
Selected
Both the choice of channels and the editorial direction of their online media presence,...
... including the content topics and content generation, aims to employ the best possible user centered approach.
Peer comment(s):
agree |
Kalyani Gadre
: Agree
10 mins
|
Thanks
|
|
neutral |
Stuart and Aida Nelson
: I don't understand what this has to do with editorial. Would not editorial be related to newspapers, etc.?
18 hrs
|
Well, it is still media content and there are "editorial" decisions about what they choose to post online, the direction their website takes, the style and register they use, the readership they target
|
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agree |
Sangeeta Joshi
1 day 12 hrs
|
Thanks
|
|
neutral |
Yorkshireman
: This is not about websites alone, it's about relevant website AND social media content
1 day 18 hrs
|
Yes, I know, their entire online content, be it website, social media, blogs, landing pages etc.
|
4 KudoZ points awarded for this answer.
Comment: "Thanks Andreea - I went with a variant of your suggestion. Thanks for everyone's input."
+1
4 hrs
design of the website
1) online presence = website
2) Ausrichtung: so vague as to deserve the vaguest English noun I know. Sometimes, I find myself forced to translate virtually all the nouns (Entwurf, Gestaltung, Konstruktion, Aufbau) in a single paragraph as 'design'.
3) Präsenzausrichtung mit ihrer ... -ausrichtung: What a woolly sentence this is.
4) Fokus as an alternative to Ausrichtung, but oh no, it comes later on in the sentence.
2) Ausrichtung: so vague as to deserve the vaguest English noun I know. Sometimes, I find myself forced to translate virtually all the nouns (Entwurf, Gestaltung, Konstruktion, Aufbau) in a single paragraph as 'design'.
3) Präsenzausrichtung mit ihrer ... -ausrichtung: What a woolly sentence this is.
4) Fokus as an alternative to Ausrichtung, but oh no, it comes later on in the sentence.
Peer comment(s):
neutral |
Yorkshireman
: I agree with website - I posted it but scrubbed it - but I think it goes further, with social media, Facebook, Twitter & Co.
We are in the western world (Like Lancashire)! There are much worse things than orientation - like alignment.
11 mins
|
I was considering posting a polite neutral next to yours about that ghastly word 'orientation' (occidentation).
|
|
agree |
Stuart and Aida Nelson
: Jawohl! You have the right idea. It could also mean settings. Woolly sentence, I agree 100 Prozent with the woolly sentence. It is never too late to say hi :)
15 hrs
|
Hands across the Mersey etc
|
1 day 1 hr
online visibility
Increasing Your Brand’s Online Visibility Is Not as Hard as You Think
https://www.business.com/articles/increasing-your-brands-onl...
Online Visibility
Making your site visible is a different beast altogether. First and foremost, online visibility is all about SEO and how successfully you execute it. While acquiring some visibility can be no problem at all, gaining ‘visible visibility’ or noteworthy visibility can be an exceedingly difficult task depending on your industry and niche.
https://www.i3media.net/blog/online-presence-vs-online-visib...
To increase online visibility, the best marketing activities are:
https://masterful-marketing.com/increase-online-visibility/
What is online visibility
https://www.onlinekickstart.com/online-visibility/
https://www.business.com/articles/increasing-your-brands-onl...
Online Visibility
Making your site visible is a different beast altogether. First and foremost, online visibility is all about SEO and how successfully you execute it. While acquiring some visibility can be no problem at all, gaining ‘visible visibility’ or noteworthy visibility can be an exceedingly difficult task depending on your industry and niche.
https://www.i3media.net/blog/online-presence-vs-online-visib...
To increase online visibility, the best marketing activities are:
https://masterful-marketing.com/increase-online-visibility/
What is online visibility
https://www.onlinekickstart.com/online-visibility/
Peer comment(s):
neutral |
Yorkshireman
: A new name for increasing brand awareness and perception in multiple online channels
But, unfortunately, I have to remain stubborn - it's not about a website!
As Gavin wrote, it's about "social media, e.g. Facebook" and channel choice (which social media)
59 mins
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This is what Präsenzausrichtung is about. German logic: if I set my website for certain target group ---> direction, I get visibility. I tell you, Ausrichtung!!! And I agree with you 100% with Anspruch, another monster :)
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1 hr
orientation of the online presence
In context:
Both the choice of channels and the orientation of the online presence with regard to content and content generation will maintain the tightest possible focus on user centricity (or customer centricity).
--------------------------------------------------
Note added at 22 hrs (2018-10-03 14:15:13 GMT)
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Analyzing media types and content orientations in Facebook for global brands: https://www.emeraldinsight.com/doi/abs/10.1108/JRIM-05-2014-...
E-marketing orientation and social media implementation in B2B marketing
https://www.emeraldinsight.com/doi/abs/10.1108/EBR-03-2015-0...
The Role Of Paid, Owned And Earned Media In Your Marketing Strategy
Create engaging, customer-oriented, and problem-solving content through owned media, with paid efforts, get that content strategically placed where it can be spotted by your target audience, and finally, earn the audience’s trust and support and turn them into your brand advocates.
https://www.forbes.com/sites/oracle/2018/09/27/this-develope...
How is your organization oriented: around the Customer or your product? How well is the organization matrixed across departments that pull together for Customer-facing interactions? If you find that your company is oriented on the product or the functions of the various departments, you need to address the orientation first to get the channels in sync.
https://beyondphilosophy.com/5-tests-to-reveal-how-customer-...
Developing a User Centric Content Strategy
https://seo-hacker.com/developing-user-centric-content-strat...
How to Write User-Oriented Content More Quickly
https://contentmarketinginstitute.com/2016/11/write-user-ori...
YOUR point of contact when it comes to the ideal orientation of your online presence.
https://www.online-birds.com/en/services/webdesign/
--------------------------------------------------
Note added at 23 hrs (2018-10-03 14:39:48 GMT)
--------------------------------------------------
From strategic orientation to social media orientation: Improving SMEs’ performance on social media
https://www.emeraldinsight.com/doi/abs/10.1108/JSBED-11-2015...
--------------------------------------------------
Note added at 1 day 18 hrs (2018-10-04 10:33:56 GMT)
--------------------------------------------------
https://dictionary.cambridge.org/dictionary/english/oriented
https://dictionary.cambridge.org/dictionary/english/market-o...
https://www.ama.org/publications/eNewsletters/MarketingInsig...
Both the choice of channels and the orientation of the online presence with regard to content and content generation will maintain the tightest possible focus on user centricity (or customer centricity).
--------------------------------------------------
Note added at 22 hrs (2018-10-03 14:15:13 GMT)
--------------------------------------------------
Analyzing media types and content orientations in Facebook for global brands: https://www.emeraldinsight.com/doi/abs/10.1108/JRIM-05-2014-...
E-marketing orientation and social media implementation in B2B marketing
https://www.emeraldinsight.com/doi/abs/10.1108/EBR-03-2015-0...
The Role Of Paid, Owned And Earned Media In Your Marketing Strategy
Create engaging, customer-oriented, and problem-solving content through owned media, with paid efforts, get that content strategically placed where it can be spotted by your target audience, and finally, earn the audience’s trust and support and turn them into your brand advocates.
https://www.forbes.com/sites/oracle/2018/09/27/this-develope...
How is your organization oriented: around the Customer or your product? How well is the organization matrixed across departments that pull together for Customer-facing interactions? If you find that your company is oriented on the product or the functions of the various departments, you need to address the orientation first to get the channels in sync.
https://beyondphilosophy.com/5-tests-to-reveal-how-customer-...
Developing a User Centric Content Strategy
https://seo-hacker.com/developing-user-centric-content-strat...
How to Write User-Oriented Content More Quickly
https://contentmarketinginstitute.com/2016/11/write-user-ori...
YOUR point of contact when it comes to the ideal orientation of your online presence.
https://www.online-birds.com/en/services/webdesign/
--------------------------------------------------
Note added at 23 hrs (2018-10-03 14:39:48 GMT)
--------------------------------------------------
From strategic orientation to social media orientation: Improving SMEs’ performance on social media
https://www.emeraldinsight.com/doi/abs/10.1108/JSBED-11-2015...
--------------------------------------------------
Note added at 1 day 18 hrs (2018-10-04 10:33:56 GMT)
--------------------------------------------------
https://dictionary.cambridge.org/dictionary/english/oriented
https://dictionary.cambridge.org/dictionary/english/market-o...
https://www.ama.org/publications/eNewsletters/MarketingInsig...
Peer comment(s):
neutral |
Stuart and Aida Nelson
: I have just read that you agree with website. The problem is that when you google 'orientation' you get almost invariably links for colleges, universities offering 'online orientation' https://seattlecentral.edu/enrollment-and-funding/enrollment...
1 day 12 mins
|
And the websites posted above? All of which concern marketing. A website is only part of an online presence, social media are becoming more and more important to companies - therefore only partial agreement.
|
3 days 12 hrs
strategic direction
Both the channel selection and the strategic direction along
with content choices and development are designed to
keep the focus on the user/keep the user front and center in the most effective way
--------------------------------------------------
Note added at 4 days (2018-10-07 11:13:05 GMT)
--------------------------------------------------
Strategic direction indicates areas where they want to have a strong presence or make an impact with an audience. But the word presence alone is insufficient to express the German concept of 'Präsenz'. Compare with this:
"Präsenz zeigen bedeutet, die Menschen für sich zu gewinnen." https://stephanheinrich.com/2016/07/20/praesenz-zeigen/
with content choices and development are designed to
keep the focus on the user/keep the user front and center in the most effective way
--------------------------------------------------
Note added at 4 days (2018-10-07 11:13:05 GMT)
--------------------------------------------------
Strategic direction indicates areas where they want to have a strong presence or make an impact with an audience. But the word presence alone is insufficient to express the German concept of 'Präsenz'. Compare with this:
"Präsenz zeigen bedeutet, die Menschen für sich zu gewinnen." https://stephanheinrich.com/2016/07/20/praesenz-zeigen/
5 days
online presence targeting
A strategy to ensure the product's presence is felt at certain desired market segments (IMHO).
--------------------------------------------------
Note added at 5 days (2018-10-08 03:55:37 GMT)
--------------------------------------------------
An improved example sentence: The use of Artificial Intelligence and the Big Data will enable a more accurate targeting of the online presence of the product.
--------------------------------------------------
Note added at 5 days (2018-10-08 03:55:37 GMT)
--------------------------------------------------
An improved example sentence: The use of Artificial Intelligence and the Big Data will enable a more accurate targeting of the online presence of the product.
Example sentence:
Artificial Intelligence and Big Data will be able to more accurately target the intended online presence.
Discussion
2) The content and content generation for the chosen channels will be as user-centric as possible.
The style is, admittedly, typical marketing-speak.
It is important to have your feedback in order to be able to help.
It reads:
Sowohl die Kanalauswahl als auch die Präsenzausrichtung [...] wird mit dem Fokus auf eine bestmögliche Nutzerzentrierung getroffen
However, trying to rewrite the sentence for better understanding I get this:
Wenn die Kanalauswahl und die Präsenzausrichtung [..] [eingestell werden = my interpretation], wird [dieser Prozeß] mit dem Fokus auf eine bestmögliche Nutzerzentrierung getroffen.
Am I missing or misunderstanding something?
Is this about setting the Facebook page?
This is about is the precision with which target groups are addressed in the media channels they use. For example, car fans will want to read about wheels, tyres, accessories, tuning, pimping and the like, so the company focuses tightly on such interests. Despite your agree, it is about various media channels, not only, but also including the company website. Hardly any company relies exclusively on websites anymore - today, they address their fans on Twitter and Facebook etc. to get direct feedback about their products or services.
BTW: Go down one segment in openthesaurus:
Ausrichtung · Führungshilfe · Guideline (engl.) · Handlungshilfe · Kurs · Leitfaden · Leitlinie · Linie · Marschrichtung · Maßgabe · **Orientierung** · Programm · Programmatik · Richtlinie · Richtmarke · Richtschnur · Vorgabe · Zielsetzung · Zielstellung · Zielvorgabe · Zielvorstellung
https://www.openthesaurus.de/synonyme/Ausrichtung