an alternative to giving (no context provided)

I'm not the marketing expert you're looking for, unfortunately, but perhaps you could play around with the term 'promotion' or 'promotional', and use something like 'promotional samples', 'sample promotions', or something along those lines.

In "marketing-speak", these are usually referred to as "give-aways", simply.

Promotions,Give-Aways Event Marketing - [ Traduzca esta página ]Home : Event Marketing : Promotions,Give-Aways. IndustryLinks 1 - 50 of 59, [next 9]. page 1·2. ...
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Promotions,Give-Aways - List of Promotions,Give-Aways Equipment ... - [ Traduzca esta página ]... What you are searching : Event Marketing : Promotions,Give-Aways Where you are searching : Any State : Any Market. Continue Your ...
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Capital Marketing ~ Trade show give aways - Trade show giveaways ... - [ Traduzca esta página ]... Please read our Disclaimer and terms of business "A Rare Medium, Well Done"® "First Nations Marketing"® Trade Marks Registered. ...
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LAW FIRM MARKETING, business development, marketing strategy, web ... - [ Traduzca esta página ]... Margaret A. Mason Marketing Director Woodward, Hobson & Fulton, LLP Louisville, KY mmason@whf ... but I think still relevant since this is the topic of give-aways . ...
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Atronic Marketing Support - [ Traduzca esta página ]... Give-aways, poster We can provide you with themed give-aways and posters for your Atronic ... all our games in case you want to produce your own marketing material ...
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Advertising - Trade Promotional Pens Show Give Aways - [ Traduzca esta página ]Home > Promotional Pens Advertising products, promotional pens, computer accessories, office products and more for company and event marketing. ...
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SUNET's Web Index: Give-Aways and Profile Wear - [ Traduzca esta página ]Business/Corporations/Marketing/Advertising/Give-Aways and Profile Wear. Decals and Stickers @. Gifts and Gift Shops @. Sortings and selections. 2 EZ Promotion ...
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Rick Beneteau's Business Give Aways and Free Inspirational ... - [ Traduzca esta página ]... Since everyone is free to distribute this eBook, those who download it from you will also be marketing your affiliate links, whenever they give a copy away. ...
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this is another term which might be useful

definition here: http://www.freesearch.co.uk/dictionary/freebies
something which is given to you without you having to pay for it, especially as a way of attracting your support for or interest in something:
- The company's marketing rep was giving out pens and mugs - the usual freebies.
- The journalists were all given a freebie lunch

http://www.google.pl/search?hl=pl&q=freebies&lr=

HTH

if it is a heading, you may simply be able to us the word "samples" - the text will then explain. "Giveaways" is good but may sound too casual and "freebies" is rather slangy - all depends on the tone of your text

Also "trade samples"