Jan 4, 2006 07:02
18 yrs ago
English term

dollars-and-cents counterbalance

English Bus/Financial Economics
IN the text below:
Large proposals and other marketing communications assignments provided a dollars-and-cents counterbalance to the intricate language of engineering. Clearly, here was a broad array of technical and organizational skills that would export beautifully to new clients applying similar technologies, as well as those inventing the future through exciting new ones.
Change log

Jan 5, 2006 02:49: Tsogt Gombosuren changed "Level" from "Non-PRO" to "PRO"

Votes to reclassify question as PRO/non-PRO:

PRO (1): Сергей Лузан

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Responses

+2
1 hr
Selected

positive financial income to offset engineering (which brings in less money than marketing & communi

you haven't given us a lot of context but this is my understanding - Imagine an old-fashioned scale: on one side is engineering and on the other side is marketing & communications(the counter-balance)
Peer comment(s):

agree Angie Garbarino
7 mins
thanks Angioletta :-)
agree Aisha Rishi
1 day 13 hrs
thanks, azure_8 !
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4 KudoZ points awarded for this answer.
+1
20 mins

contrasting the two types of language

I think that this compares the two different kinds of communications-- the *intricate* (detailed, thorough, exact, concrete) language of engineering to the more abstract, notional language used in marketing and advertising. In engineering, the focus is on the manufacturing or production of the item, whereas the marketing language brings up the monetary value to the product or project, hence the reference to 'dollars-and-cents'.
Peer comment(s):

agree juvera : Their engineering - technical skills is well balanced - matched by their (by en large) more understandable marketing and organisational skills, which also converts the package into monetary - measurable values.
1 day 2 hrs
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17 mins

opposing dollars and cents

coun·ter·bal·ance (koun'tər-bãl'əns, koun'tər-bãl'əns)
n.
A force or influence equally counteracting another.
A weight that acts to balance another; a counterpoise or counterweight.
tr.v., -anced, -anc·ing, -anc·es. (koun'tər-bãl'əns, koun'tər-bãl'əns) To act as a counteracting force, influence, or weight to; counterpoise.
To oppose with an equal force; offset.
http://www.answers.com/counterbalance&r=67

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Note added at 21 mins (2006-01-04 07:23:27 GMT)
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Another definition that might help you in yor Farsi translation :)
http://www.wordreference.com/definition/counterbalance
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