English term
dollars-and-cents counterbalance
Large proposals and other marketing communications assignments provided a dollars-and-cents counterbalance to the intricate language of engineering. Clearly, here was a broad array of technical and organizational skills that would export beautifully to new clients applying similar technologies, as well as those inventing the future through exciting new ones.
Jan 5, 2006 02:49: Tsogt Gombosuren changed "Level" from "Non-PRO" to "PRO"
PRO (1): Сергей Лузан
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Responses
positive financial income to offset engineering (which brings in less money than marketing & communi
contrasting the two types of language
agree |
juvera
: Their engineering - technical skills is well balanced - matched by their (by en large) more understandable marketing and organisational skills, which also converts the package into monetary - measurable values.
1 day 2 hrs
|
opposing dollars and cents
n.
A force or influence equally counteracting another.
A weight that acts to balance another; a counterpoise or counterweight.
tr.v., -anced, -anc·ing, -anc·es. (koun'tər-bãl'əns, koun'tər-bãl'əns) To act as a counteracting force, influence, or weight to; counterpoise.
To oppose with an equal force; offset.
http://www.answers.com/counterbalance&r=67
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Note added at 21 mins (2006-01-04 07:23:27 GMT)
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Another definition that might help you in yor Farsi translation :)
http://www.wordreference.com/definition/counterbalance
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