Sep 7, 2020 00:55
3 yrs ago
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English term
surge pricing
GBK
English to French
Bus/Financial
Economics
Definition from
TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.
Example sentences:
Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. (Medium)
Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. (Todd W. Schneider)
In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. (Anderson School of Management)
Proposed translations
(French)
5 +2 | tarification dynamique |
Salman Hossen
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Change log
Aug 24, 2020 23:20: changed "Kudoz queue" from "In queue" to "Public"
Sep 7, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Sep 10, 2020 01:56: changed "Stage" from "Submission" to "Completion"
Proposed translations
+2
7 hrs
Selected
tarification dynamique
Surge pricing, also "dynamic pricing" in English. As opposed to "fixed pricing"
Definition from
Wikipedia:
La tarification dynamique, est, dans le cadre de la politique de prix du mix-marketing, une stratégie de tarification consistant à ajuster les prix aux variations de demande.
Example sentences:
La tarification dynamique résulte de plusieurs phénomènes. Tout d’abord, l’arrivée, via internet, de la transparence des prix et de la mise en ligne de nombreux comparateurs de prix. (Marketing.professionel.fr)
4 KudoZ points awarded for this answer.
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