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- Un magazin ancora (anchor store) este un magazin mare, precum un supermarket bine localizat in centrul comercial si care se asteapta ca va atrage consumatorii de care vor beneficia si celelalte magazine, mai mici, din shopping center. Un centru comercial de comunitate va avea de regula doua sau trei magazine ancora, (magazin tip discount, supermarket, produse de farmacie, bricolaj/home improvement, mari magazine de discount specializate) cu 40 pana la 60% rata magazinelor ancora/anchor ratio (procentul din totalul suprafetei centrului comercial care este atribuit ancorelor sale) si o raza de vanzari principala/ primary trade area (zona geografica din care rezulta 60 pana la 80% din vanzarile centrului comercial) de 5 pana la 10 kilometri. REALPRO - by Monica Varga
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- Definirea tipurilor de centre comerciale după Consiliul Internaţional al Centrelor Comerciale (ISCS)
Tipul centrului
Caracterul mărfurilor
Suprafaţă comercială (m2)inclusiv magazinele ancoră
Suprafaţa totală (ha)
Magazine ancoră
Tip de magazin ancoră
Procent din suprafaţa comercială revenind magazinelor ancoră
Raza deservită (km)
- PANDAPEDIA by Monica Varga
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- Крупный оптовый продавец, обладающий способностью привлекать покупателей в торговый центр, в котором он арендует площадь Мультитран - by Olga Pobortseva
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- Для начала давайте разберемся, кто такие «якорные» арендаторы. Американская классификация Urban Land Institute (ULI), которая традиционно применяется по отношению к столичным торговым объектам, определяет «якорного» арендатора как крупного, обычно сетевого, оператора розничной торговли, привлекающего в ТЦ основные потоки посетителей. - Торговые магниты, или by Olga Pobortseva
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- n de verte ligt de Mall of America, het grootste winkelcentrum van dit ... Ook bleken er geen achthonderd winkels te zijn, zoals Nadir Ghermezian had beloofd. .... De kracht van malls – de grote warenhuizen als publiekstrekkers Building Business - by Michel de Ruyter
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