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- A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans) TapRun.com
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- Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. - ClearPoint Strategy by
- Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. - Forbes by
- By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. - BlueOceanSystems by
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- estrategia del océano azul
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- La estrategia del océano azul sostiene que los resultados de la competencia encarnizada no es más que un océano ensangrentado de rivales que luchan por los beneficios de una piscina cada vez más pequeña. Libro "La Estrategia del Océano Azul" - by Marisa Cardon
- Example sentence(s)
- ...concluyen que, según la estrategia del océano azul, la empresa debe huir de la competencia y saber explorar nuevos territorios a través de ideas innovadoras que le permitan llegar a un público nuevo con una propuesta de valor. - Cámara Valencia by Marisa Cardon
- El valor digital de la estrategia del océano azul - Sage by Marisa Cardon
- La estrategia del Océano Azul: cómo encontrar tu mercado en un mar teñido de rojo - The Power MBA by Marisa Cardon
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- strategija modrega oceana
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- Med novejšimi trženjskimi metaforami, o katerih te dni piše trendseterski Harvard Business Review, je denimo poetična strategija z imenom »strategija modrega oceana«. Poslovni univerzum se deli na rdeči in modri ocean. V rdečem oceanu so vse sedanje panoge in vsi doslej odkriti trgi. Pravila konkurenčnosti in igre v rdečem oceanu so jasno dololečna, podjetja tekmujejo s konkurenti za večji delež obstoječega povpraševanja, morje je vedno bolj natlačeno, rast omejena, dobiček pa upada. Zaradi zaostrene konkurence je voda čedalje bolj krvava.
Modri ocean – to so vse dejavnosti, ki doslej še niso odkrite. To so neodkriti trgi, na katerih konkurence še ni. V modrem oceanu se povpraševanje ustvarja na novo, po kupce ni treba z mečem v ogenj. Modri ocean lahko ustvarimo na dva načina. V nekaterih redkih primerih lahko nastane novo podjetje v povsem novi dejavnosti, tako je denimo nastal eBay in ustvaril prostor za spletno dražbo rabljenih izdelkov z vrtoglavo rastjo in vrtoglavo donosnostjo. V večini primerov pa modri ocean nastane znotraj že delujočih podjetij, ki razširijo meje svojih dejavnosti. Raziskovalci so preučevali 150 primerov ustvarjanja modrega oceana v 30 različnih panogah in ugotovili, da je v ozadju dosleden vzorec strateškega razmišljanja o ustvarjanju novih trgov in novih dejavnosti, in ga poimenovali strategija modrega oceana. Finance - by Tomi Dobaj
- Example sentence(s)
- Cilj strategije modrega oceana ni premagovanje konkurence, ampak ustvarjati pogoje, da bo konkurenca nepomembna. - EF UNI LJ by Tomi Dobaj
- Strategija modrega ocena (ang. Blue Ocean Strategy) se sliši zelo učeno. Osnovna ideja je sicer zelo preprosta in logična. Zakaj bi organizacije plavale v rdečem oceanu, če je pa v modrem več kot dovolj prostora. - OPM by Tomi Dobaj
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