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- A branch of ECONOMICS that concentrates on explaining the economic decisions people make in practice, especially when these conflict with what conventional economic theory predicts they will do. Behaviourists try to augment or replace traditional ideas of economic rationality (homo economicus) with decision-making models borrowed from psychology. According to psychologists, people are disproportionately influenced by a fear of feeling regret and will often forgo benefits even to avoid only a small risk of feeling they have failed. They are also prone to cognitive dissonance, often holding on to a belief plainly at odds with new evidence, usually because the belief has been held and cherished for a long time. Then there is anchoring: people are often overly influenced by outside suggestion. People apparently also suffer from status quo bias: they are willing to take bigger gambles to maintain the status quo than they would be to acquire it in the first place.
Traditional UTILITY theory assumes that people make individual decisions in the context of the big picture. But psychologists have found that they generally compartmentalise, often on superficial grounds. They then make choices about things in one particular mental compartment without taking account of the implications for things in other compartments.
There is lots of evidence that people are persistently and irrationally overconfident. They are also vulnerable to hindsight bias: once something happens they overestimate the extent to which they could have predicted it. Many of these traits are captured in PROSPECT THEORY, which is at the heart of much of behavioural economics. The Economist
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- Behavioral economics blossomed from the realization that neither point of view was correct. - Library Economics Liberty
by - Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on - Harvard Magazine
by - Economics orthodoxy may look down on behavioral economics, but it's the most important development in economics in a long time. - The Christian Science Monitor.
by Compare [close] - Chinese
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- 它将行为分析理论与经济运行规律、心理学与经济科学有机结合起来,以发现现今经济学模型中的错误或遗漏,进而修正主流经济学关于人的理性、自利、完全信息、效用最大化及偏好一致基本假设的不足。
MBA 智库百科 - by Thinkcell Wang
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- 行为经济学是一门介于心理学和经济学之间的边缘学科,它打破了传统经济学的界限及视域,重视对人的非理性行为的研究,,试图根据心理学的研究成果对传统经济理论的基本假设进行修正,将非理性等复杂的人类行为分析融入标准的经济理论之中。 - 价值中国
by Thinkcell Wang - Related KudoZ question
Compare [close] - Slovak
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- Behaviorálna ekonómia je čoraz uznávanejší prístup k vysvetleniu správania ekonomických subjektov na trhu, spájajúci psychológiu a ekonómiu a ktorý nám dáva, ako jeden z mála, odpoveď na základnú otázku: Prečo? (Napríklad prečo sa pri ekonomických rozhodnutiach správa tak, ako sa správa a prečo zlyháva.)
Ekonomická univerzita v Bratislave - by Milada Major
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- Vedecká monografia Baláž, V. (2009): Riziko a neistota. Úvod do behaviorálnej ekonómie a financií, 451 strán, Vydavateľstvo VEDA, SAV. ISBN: 978-80-224-1082-3
Monografia podáva syntézu najnovších poznatkov z behaviorálnej ekonómie, behaviorálnych financií, kognitívnych vied a neuroekonómie. Má ambíciu slúžiť ako komplexný zdroj poznatkov z uvedených vied pre odborníkov a tiež ako učebnica pre študentov a doktorandov ekonómie, financií a psychológie. Osobitná časť monografie je venovaná originálnym výsledkom Slovenského prieskumu investičného správania. Prieskum vychádzal z poznatkov behaviorálnej ekonómie a financií a zameral sa na ciele investovania, znalosť finančných nástrojov a niektoré hlavné psychologické aspekty investičného správania. Tie sú kľúčové pre pochopenie potrieb a možností klienta z hľadiska kvalitného finančného poradenstva.
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by Milada Major - Related KudoZ question
Compare [close] - Arabic
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- الاقتصاد السلوكي هو دراسة أثر علم النفس في عملية صنع القرار الاقتصادي وبعبارة أخرى ، كيف يمكن أن تؤثر عواطف وأفكار الناس على كيفية اتخاذ القرارات المالية.
Behavioral economics and its related area of study, behavioral finance, use social, cognitive and emotional factors in understanding the economic decisions of individuals and institutions performing economic functions, including consumers, borrowers and investors, and their effects on market prices, returns and the resource allocation. The fields are primarily concerned with the bounds of rationality (selfishness, self-control) of economic agents. Behavioral models typically integrate insights from psychology with neo-classical economic theory. Wikipedia - by Marwa Shehata
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- الاقتصاد السلوكي هو دراسة أثر علم النفس في عملية صنع القرار الاقتصادي . by Marwa Shehata
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Compare [close] - Polish
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- Ekonomia behawioralna i finanse behawioralne są blisko ze sobą spokrewnionymi dziedzinami, które ewoluowały do bycia osobną dziedziną analizy ekonomicznej i finansowej, która korzysta z badań naukowych na temat ludzkich, społecznych, kognitywnych i emocjonalnych czynników, aby lepiej zrozumieć decyzje ekonomiczne podejmowane przez konsumentów, kredytobiorców i inwestorów oraz to jak wpływają na ceny rynkowe, obroty oraz przydział zasobów. Wikipedia - by Polangmar
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- Ekonomia behawioralna jest stosunkowo młodą, szybko rozwijającą się dziedziną, która łącząc ekonomię z badaniem zachowań ludzkich, dąży wyjaśnienia przyczyn preferencji konsumentów. - e-prawnik.pl
by Polangmar - Related KudoZ question
Compare [close] - Indonesian
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- Bagian ilmu ekonomi perilaku yang membahas pengaruh faktor psikologis dalam perilaku ekonomi seseorang. SWA - by Wiyanto Suroso
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- Para ekonom menyarankan tiap buku teks mikroekonomi tingkat Sarjana memasukkan topik ekonomi perilaku (behavioral economics) dan ekonomi eksperimental (experimental economics) supaya ada keseimbangan antara pokok permasalahan, teori dan data empiris sehingga akan memudahkan mahasiswa memahami teori ekonomi. - Humas & Protokoler IPB
by Wiyanto Suroso - Ide tentang teori ekonomi perilaku (behavioral economics) sebagian besar datang dari Daniel Kahneman, psikolog yang tahun lalu memperoleh Nobel dalam bidang ekonomi. - Ekonomi Kerakyatan UGM
by Wiyanto Suroso - Levitt dan Dubner (2005, 2007), ekonom yang mendalami teori ekonomi perilaku (behavioural economics), menuliskan secara populer bahwa insentif tersebut tak harus finansial atau material, ia dapat pula berwujud sosial (misalnya status sosial) dan moral (misalnya norma). - Nasional Demokrat
by Wiyanto Suroso - Related KudoZ question
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