Spanish term (edited): televisi�n generalista

I understand this to be the opposite of Specialist TV (ie it covers drama, comedy, music news, wildlife etc, rather than specialising in one type). I think you can use "Generalist Television" though it sounds a bit odd!

From Stanford article: "The specific expectations for this experiment then were that people who watch a news-only television set should perceive the news segments to better reflect fundamental characteristics of news than people who watch the identical content on a television used to display several different types of content (generalist television). Similarly, people who watch an entertainment-only television set should perceive the entertainment segments to better reflect fundamental characteristics of entertainment than people who watch the generalist television. Furthermore, the perceived quality of content should be superior for the specialist televisions than for the generalist television."

Spanish term (edited): televisi�n generalista

"Generalista", in Spanish, seems to refer to what we in the US call "network television" (i.e., television channels that are available free of charge, as opposed to cable television).

Here is another reference from Spain that seems to confirm this:

Cuatro es una nueva cadena de televisión generalista de ámbito nacional, gratuita, que el próximo lunes, 7 de Noviembre empezará a emitir en abierto durante las 24 horas a través de la frecuencia que actualmente utiliza Canal+.

http://www.online.com.es/776/television/cuatro-nuevo-canal-t...

Spanish term (edited): televisi�n generalista

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Note added at 28 mins (2005-12-07 13:05:47 GMT)
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On the same lines as Comunican with "generalist television" but i've heard this term used more often.

Spanish term (edited): televisi�n generalista

In Spain "televisión generalista" refers to general interest television (networks, channels, programming, etc.)

When a general interest television channel buys a film, on the other hand, it is often forced to produce a new montage to eliminate situations which would ...
www.iua.upf.es/formats/formats2/bag_a.htm

The first-ever automotive television series to air in prime-time on a general interest television network. The series contains over 250 feature stories. ...
www.wheelstv.net/pages/wtv_management_profiles.htm

The objective of general-interest television is to continue to share something in a strongly hierarchical, individualist society."12 ...
www.cmrtv.org/radio-publique/radio-publique-conclusion-en.h...

In January 2002, Pathé gained a foothold in general-interest television by acquiring 50% of TMC from Sofirad. Then in March 2002, Pathé signed an agreement ...
www.pathe.com/uk/news/02/040602.htm

Re: Sponsorship of non-Canadian Third-language General Interest Television. services – RTPi, NTDTV, Phoenix North America Chinese Channel. (PNACC) ...
www.ccta.ca/CMFiles/DetailsDocuments/RTPi_NTDTV_PNACC_Feb_1...

Wygant has seen several firsts in her long career, including being the first woman to host and produce a general-interest television interview program in ...
www.nbc5i.com/nbc5/3819453/detail.html