Glossary entry

Spanish term or phrase:

posicionamiento

English translation:

position / positioning

Added to glossary by samsi
Jun 29, 2001 06:25
23 yrs ago
15 viewers *
Spanish term

posicionamiento

Non-PRO Spanish to English Marketing
Esperamos posicionar nuestro producto como el mas saludable en la industria alimenticia.

thanks for your help!

Proposed translations

+6
11 mins
Selected

Position / Positioning

transitive verb (past po·si·tioned, past participle po·si·tioned, present participle po·si·tion·ing, 3rd person present singular po·si·tions)

1. put something in place: to put something in a particular or suitable place Position the two pieces so that they are at right angles.
2. place somebody: to place somebody or yourself in a particular or suitable area, place, or situation This strategy will position us advantageously in the market.
3. locate something: to determine the site or location of something Air traffic controllers have positioned the unknown aircraft at 50 miles north of the airport.

[14th century. Via French from, ultimately, Latin posit- , the past participle stem of ponere "to place." Ultimately from an Indo-European word meaning "to drop off."]

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... Home Articles Forums Chat Contact Guide Newsletter, ... Positioning, The following
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...

Regards,

BSD
Peer comment(s):

agree Hector Vargas : Positioning is well known marketing term.
10 mins
It is, isn't it?
agree Nigel Patterson : This is the right one.
1 hr
agree pratima
2 hrs
agree Terry Burgess : Yep!Nice one Bertha!
3 hrs
Thanks :)
agree Claudia Berison : Agree with Xavvy too.
7 hrs
agree Heathcliff : I "sixth" the motion!
7 hrs
Wowa! Six! :)))
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4 KudoZ points awarded for this answer. Comment: "to Bertha and all colleagues: thanks very much for your help, I really appreciated it nice regards samsi"
+1
10 mins

place

Esperamos posicionar nuestro producto como el mas saludable en la industria alimenticia

We expect to place our product as the healthiest...
Reference:

Native speaker

Peer comment(s):

agree Dito
25 mins
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54 mins

"bring into" or "introduce"

Me gustan mucho las dos opciones propuestas por las colegas. Había pensado aconsejar estas dos posibilidades. Tanto "Bring into" como "Introduce" aparecen en contextos comerciales según el Collins.
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7 hrs

position

We hope to position our product as the healthiest in the food industry.

"To position" is very common in marketing terminology.

Hope this helps!
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9 hrs

We expect to position our product...

Very common marketing lingo.
To position = To place into the customer's mindset by means of ads, brochures, etc.
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