Spanish to English Bus/Financial Finance (general)

This is from a text which contains loads of buzzwords and BusinessSpeak that in some places approaches nonsensical babble. They are talking about reaching out to banking/financial customers using “new” technologies, specifically the internet and searches/search engines. Any idea what they might mean?

Spanish (Spain) to UK English

Orig:
Por un lado, inspecciona en profundidad el web y todos los productos de marketing, y es capaz de reducir al máximo los errores. Por otro lado, la metodología [company name omitted] permite detectar Quick Wins y areas cruzadas donde mejorar.
Rough draft:
On the one hand, it thoroughly examines the website and all marketing products, and is able to reduce errors. On the other, the [company name omitted] method can identify Quick Wins and crossed areas which improvement can be made.