http://tinyurl.com/2xh38a

# The perception that people have of a company.
www.bradycommunications.com/perspectives/glossary.aspx

# The way society views a company, or the position a company holds within the wider community.
www.ccd.net/resources/guide/glosary/glossary1.html

# The image projected by a company including its logo.
freespace.virgin.net/brendan.richards/glossary/glossary.htm

# A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company "stands for". The creation of a corporate image is an exercise in perception management. It is created primarily by marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. ...
en.wikipedia.org/wiki/Corporate_image

How to learn more about a company by examining its products
How to learn more about a company by examining its products. ... be contemplating, and identifying features you may wish to include in your own products. ...
www.virtualpet.com/industry/howto/preview.htm

+ http://www.google.com/search?hl=en&q="identifying features"&...

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Note added at 4 hrs (2007-02-12 17:05:26 GMT)
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We are aware that a firm's 'brand' may include a wide range of the identifying features that appear on or are used in a financial promotion. We are also aware that co-branding marketing techniques might change over time. The co-branding rule does not prescribe what will constitute a brand for the purposes of the rule nor what is necessary for the brand of the product distributor to be at least as prominent as that of the distributor. As such, firms will have to exercise their own discretion and consider their promotions on a case-by-case basis to decide whether they are meeting the requirements of the co-branding rule.
http://www.fsa.gov.uk/Pages/Doing/Regulated/Promo/key_issues...

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