Glossary entry (derived from question below)
Italian term or phrase:
omologazione
English translation:
standardization/blandification
Added to glossary by
Alessandra Renna
Oct 26, 2007 15:57
17 yrs ago
4 viewers *
Italian term
Italy
Translating and teaching with skill
Native in: Italian
Works in: English to Italian, Italian to English
omologazione
Italian to English
Other
Tourism & Travel
La strada del vino vuole contribuire ad un maggior riconoscimento delle proprie radici, al rafforzamento della propria identità, alla rivalutazione delle bellezze paesaggistiche, artistiche e culturali della nostra terra, minacciata, oggi più che mai, dall'***omologazione***, dall'indifferenza verso la nostra storia e dall'ignoranza nei confronti delle proprie peculiarità e priorità
My first take for "omologazione" - a term coined by Pasolini and loosely applied to anything despite its deep social implications - was "homogenizing effects of globalised tourism" (in context) but surely I am going too far....!!!
TIA
My first take for "omologazione" - a term coined by Pasolini and loosely applied to anything despite its deep social implications - was "homogenizing effects of globalised tourism" (in context) but surely I am going too far....!!!
TIA
Proposed translations
(English)
| 4 +7 | standardization/levelling/flattening |
Alessandra Renna
|
| 2 | loss of identity/depersonalization |
Raffaella Panigada
|
| 2 | blandification |
Rachel Fell
|
| 1 | cultural impoverishment (in context) |
Alice Zuzek
|
Change log
Oct 27, 2007 15:31: Umberto Cassano Created KOG entry
Oct 27, 2007 17:30: Alessandra Renna changed "Edited KOG entry" from "<a href="/profile/128582">Umberto Cassano's</a> old entry - "omologazione"" to ""standardization/blandification""
Proposed translations
+7
11 mins
Selected
standardization/levelling/flattening
I prefer "standardization".
Against Cultural Standardization - Contro l'omologazione culturale
http://www.a-cultural-s.org/p1.html
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Note added at 14 min (2007-10-26 16:11:14 GMT)
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"homogenization" may be an option
"One would expect that in Europe the welfare state should act as a substitute for low horizontal cultural homogenization — an expectation that is consistent with the more relevant role of European states in social protection."
http://www.uclouvain.be/cps/ucl/doc/etes/documents/21.Pagano...
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Note added at 16 min (2007-10-26 16:13:22 GMT)
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"An excessive move towards cultural and linguistic standardisation can be undesirable if it is not complemented by a sense of
European solidarity. Otherwise, the feelings of insecurity of the
groups that are disadvantaged by the move may generate anti-European and pro-national feelings. Indeed, instead of an excessive push in this direction, redistribution policies may be preferred as a “better substitute” for cultural and linguistic standardisation in order to cope with the market uncertainties arising from specialization."
http://www.uclouvain.be/cps/ucl/doc/etes/documents/21.Pagano...
Against Cultural Standardization - Contro l'omologazione culturale
http://www.a-cultural-s.org/p1.html
--------------------------------------------------
Note added at 14 min (2007-10-26 16:11:14 GMT)
--------------------------------------------------
"homogenization" may be an option
"One would expect that in Europe the welfare state should act as a substitute for low horizontal cultural homogenization — an expectation that is consistent with the more relevant role of European states in social protection."
http://www.uclouvain.be/cps/ucl/doc/etes/documents/21.Pagano...
--------------------------------------------------
Note added at 16 min (2007-10-26 16:13:22 GMT)
--------------------------------------------------
"An excessive move towards cultural and linguistic standardisation can be undesirable if it is not complemented by a sense of
European solidarity. Otherwise, the feelings of insecurity of the
groups that are disadvantaged by the move may generate anti-European and pro-national feelings. Indeed, instead of an excessive push in this direction, redistribution policies may be preferred as a “better substitute” for cultural and linguistic standardisation in order to cope with the market uncertainties arising from specialization."
http://www.uclouvain.be/cps/ucl/doc/etes/documents/21.Pagano...
Note from asker:
| standardization was one of the options that first came to me but I'm not sure if it really fits in that context. Ciao |
4 KudoZ points awarded for this answer.
2 hrs
Alice Zuzek
Slovenia
Slovenia
Native in Italian
Works in field
Slovenia
(Savvy) Translation you can trust
Native in: Italian 
Works in: Slovenian to Italian, English to Italian, Italian to English, and 2 more.
cultural impoverishment (in context)
solo un`altra opzione, assolutamente non equivalente, ma forse puo`andar bene nel contesto.
3 hrs
Raffaella Panigada
Switzerland
Switzerland
Native in Italian
Specializes in field
Switzerland
Professional, reliable, always on time
Native in: Italian 
Works in: English to Italian, French to Italian, Italian to English, and 1 more.
Related KudoZ points
:
54
loss of identity/depersonalization
Qualche altra idea
5 hrs
Rachel Fell
United Kingdom
United Kingdom
Native in English
Works in field
United Kingdom
Thorough, knowledgeable and resourceful
Native in: English (Variant: UK)
Works in: French to English, Spanish to English, Italian to English, and 4 more.
Related KudoZ points
:
78
blandification
not a dictionary word, I expect, so low confidence, perhaps it could go in inverted commas -
Festival Forums > Whats Glastonbury Lost?
... of too many middle class people (everyone's welcome in my book) it's just that whole feeling of blandification that's affected so much of the country. ...
www.efestivals.co.uk/forums/lofiversion/index.php/t34416-50... - 21k -
gapingvoid: "cartoons drawn on the back of business cards": public ...
The blandification of language that has taken place over the past 50 years in the corporate world doesn't work very well in the blogosphere. ...
www.gapingvoid.com/Moveable_Type/archives/003660.html - 11k
Time Out New York: Pirates of the Caribbean: At World’s End
Now, almost in penance, At World’s End completes the blandification initiated by last summer’s Dead Man’s Chest, turning Jack Sparrow into both a boring ...
www.timeout.com/newyork/article/4827/pirates-of-the-caribbe... - Similar pages
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Note added at 5 hrs (2007-10-26 21:15:18 GMT)
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makes me think of UK city/town centres nowadays
Classic Cafes | Acclaim
C Notarianni & Sons on Battersea High Street - a long-standing Italian cafe that ..... succumbed to the blandification and gentrification going on here now. ...
India Knight: Free us from these chains - Times Online
I was in Hampstead High Street, north London, one afternoon last week, ... to think this blandification of the high street is a remotely good idea either. ...
www.timesonline.co.uk/tol/news/article495105.ece - Similar pages
Where does Michelle's career go from here - Pop Idol - Digital Spy ...
Ppl usually accuse the American public of being stupid but last year seemed to suggest that the GBP was almost as bad with its drive toward "blandification" ...
www.digitalspy.co.uk/forums/showthread.php?t=120610 - 129k - Cached - Similar pages
[DOC]
Dslfnowehfonfeoihfkjbc
File Format: Microsoft Word - View as HTML
Doesn’t want to see ‘blandification’ of the area by multinationals and high street chains. Would welcome a delicatessen, independent food shops, clothes, ...
www3.camden.gov.uk/templates/committees/documents/15707.doc - Similar pages
Beer Necessities 18
The blandification of many of our beers and the identikit look of many of our ... They might just as well be running any high street retail outlet with the ...
www.neilwarnock.f2s.com/gwentcamra/bn018.htm - 72k - Cached - Similar pages
--------------------------------------------------
Note added at 6 hrs (2007-10-26 22:39:35 GMT)
--------------------------------------------------
Must be the exasperation of modern living ;-) Made up and/or have heard it -
Modern pop music, for example...
and
http://briancampbell.blogspot.com/2006_03_01_archive.html
http://www.make-believe.org/in-words/post/christopher-scanlo...
--------------------------------------------------
Note added at 7 hrs (2007-10-26 23:15:26 GMT)
--------------------------------------------------
it means rendering things bland, less colourful, less characteristic, less outstanding or significant
Festival Forums > Whats Glastonbury Lost?
... of too many middle class people (everyone's welcome in my book) it's just that whole feeling of blandification that's affected so much of the country. ...
www.efestivals.co.uk/forums/lofiversion/index.php/t34416-50... - 21k -
gapingvoid: "cartoons drawn on the back of business cards": public ...
The blandification of language that has taken place over the past 50 years in the corporate world doesn't work very well in the blogosphere. ...
www.gapingvoid.com/Moveable_Type/archives/003660.html - 11k
Time Out New York: Pirates of the Caribbean: At World’s End
Now, almost in penance, At World’s End completes the blandification initiated by last summer’s Dead Man’s Chest, turning Jack Sparrow into both a boring ...
www.timeout.com/newyork/article/4827/pirates-of-the-caribbe... - Similar pages
--------------------------------------------------
Note added at 5 hrs (2007-10-26 21:15:18 GMT)
--------------------------------------------------
makes me think of UK city/town centres nowadays
Classic Cafes | Acclaim
C Notarianni & Sons on Battersea High Street - a long-standing Italian cafe that ..... succumbed to the blandification and gentrification going on here now. ...
India Knight: Free us from these chains - Times Online
I was in Hampstead High Street, north London, one afternoon last week, ... to think this blandification of the high street is a remotely good idea either. ...
www.timesonline.co.uk/tol/news/article495105.ece - Similar pages
Where does Michelle's career go from here - Pop Idol - Digital Spy ...
Ppl usually accuse the American public of being stupid but last year seemed to suggest that the GBP was almost as bad with its drive toward "blandification" ...
www.digitalspy.co.uk/forums/showthread.php?t=120610 - 129k - Cached - Similar pages
[DOC]
Dslfnowehfonfeoihfkjbc
File Format: Microsoft Word - View as HTML
Doesn’t want to see ‘blandification’ of the area by multinationals and high street chains. Would welcome a delicatessen, independent food shops, clothes, ...
www3.camden.gov.uk/templates/committees/documents/15707.doc - Similar pages
Beer Necessities 18
The blandification of many of our beers and the identikit look of many of our ... They might just as well be running any high street retail outlet with the ...
www.neilwarnock.f2s.com/gwentcamra/bn018.htm - 72k - Cached - Similar pages
--------------------------------------------------
Note added at 6 hrs (2007-10-26 22:39:35 GMT)
--------------------------------------------------
Must be the exasperation of modern living ;-) Made up and/or have heard it -
Modern pop music, for example...
and
http://briancampbell.blogspot.com/2006_03_01_archive.html
http://www.make-believe.org/in-words/post/christopher-scanlo...
--------------------------------------------------
Note added at 7 hrs (2007-10-26 23:15:26 GMT)
--------------------------------------------------
it means rendering things bland, less colourful, less characteristic, less outstanding or significant
Note from asker:
| Where did you get this word from, Rachel ? Sounds really interesting. I've never come across 'blandification'...Ciao |
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