Glossary entry (derived from question below)
German term or phrase:
Eigenbanner
English translation:
default banner
Added to glossary by
transatgees
Sep 11, 2012 10:43
12 yrs ago
German term
Eigenbanner
German to English
Bus/Financial
Advertising / Public Relations
Web advertising
In a contract between and advertising agency and a web-site provider about placing ads on the sites organised by the latter.
Der Vertragpartner hat die Möglichkeit, XXX (the advertising agency) sogenannte Eigenbanner zur Füllung von Freiflächen bei unzureichender Buchungslage zur Verfügung zu stellen. Eine Vergütung der Eigenbanner erfolgt nicht.
Can someone help please with the term used in the advertising world?
Many thanks.
Der Vertragpartner hat die Möglichkeit, XXX (the advertising agency) sogenannte Eigenbanner zur Füllung von Freiflächen bei unzureichender Buchungslage zur Verfügung zu stellen. Eine Vergütung der Eigenbanner erfolgt nicht.
Can someone help please with the term used in the advertising world?
Many thanks.
Proposed translations
(English)
2 +3 | default banner | Alison MacG |
Proposed translations
+3
34 mins
Selected
default banner
I found these definitions:
Default-Banner
Default-Banner sind sog. Eigenbanner des Werbeträgers, die immer dann ausgeliefert werden, wenn auf einer Bannerplatzierung keine verkaufte Kampagne eingebucht ist.
http://www.konradin-relations.de/kr/glossar/liste.html?sv[ti...
Q: What is a Default Banner?
A: In the event that no paid ad campaigns are available at the time the publisher site makes the request, a "Default Banner" or Redux Media house ad will be shown. Publishers do not earn revenue off house ads so we recommend you implement a Default re-direct.
http://www.reduxmedia.com/publishers/publisher-resources/faq...
Default-Banner
Default-Banner sind sog. Eigenbanner des Werbeträgers, die immer dann ausgeliefert werden, wenn auf einer Bannerplatzierung keine verkaufte Kampagne eingebucht ist.
http://www.konradin-relations.de/kr/glossar/liste.html?sv[ti...
Q: What is a Default Banner?
A: In the event that no paid ad campaigns are available at the time the publisher site makes the request, a "Default Banner" or Redux Media house ad will be shown. Publishers do not earn revenue off house ads so we recommend you implement a Default re-direct.
http://www.reduxmedia.com/publishers/publisher-resources/faq...
Peer comment(s):
agree |
Katia DG
44 mins
|
Thanks, Katia
|
|
agree |
philgoddard
: Good research.
2 hrs
|
Cheers, Phil
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agree |
Jonathan MacKerron
6 hrs
|
Thanks, Jonathan - your "(in-)house banner" could also work depending on the details of the surrounding text.
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4 KudoZ points awarded for this answer.
Comment: "Perfect. Thank you."
Discussion