This question was closed without grading. Reason: No acceptable answer
Feb 22, 2023 04:07
1 yr ago
59 viewers *
English term

Back and Bigger Than Ever

Non-PRO English Marketing General / Conversation / Greetings / Letters Tech/Engineering
This is a title for a TV brand on their website.
Change log

Feb 22, 2023 11:32: writeaway changed "Field" from "Tech/Engineering" to "Marketing" , "Field (write-in)" from "(none)" to "Tech/Engineering"

Feb 22, 2023 11:49: Rob Grayson changed "Level" from "PRO" to "Non-PRO"

Votes to reclassify question as PRO/non-PRO:

Non-PRO (3): Christopher Schröder, AllegroTrans, Rob Grayson

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Discussion

AllegroTrans Feb 25, 2023:
José You mean FULLY explained I assume
José Patrício Feb 25, 2023:
OK, full explaned.
AllegroTrans Feb 23, 2023:
And "back" could mean they have started to trade again or are "back" with some new product or service.
Christopher Schröder Feb 23, 2023:
Oh I see. I think, however, to English ears it has to be that they have a bigger offer, a bigger and better range of products. This is marketing hype.
José Patrício Feb 23, 2023:
"What about 'incremental return (of sales)'"
My thought:
Formerly they had made good sales and success.
So, they improved the anterior success.
Christopher Schröder Feb 22, 2023:
@José "What about 'incremental return (of sales)'"

Please explain. It will be interesting to see how you got to that.
AllegroTrans Feb 22, 2023:
Best solution, Asker Might be to post this is as a question in English to Farsi
Christopher Schröder Feb 22, 2023:
Perplexed It means exactly what it says. No idiom. No mystery. Put what it says.
José Patrício Feb 22, 2023:
What about 'incremental return (of sales)'
Amir Akbarpour Reihani (asker) Feb 22, 2023:
I have no reference, too. I think this still is not published.
philgoddard Feb 22, 2023:
I'm sure it would be clear if we could see the rest of the website. I can't find it - is it online?
Tony M Feb 22, 2023:
@ Asker Apparently this is not the 'title' of the brand, so much as their tagline.
I would imagine it means that they had stopped selling TVs for a certain period of time (insolvency, marketing strategy, etc.) but now here they are again with a new range etc.
'Bigger' may as you suggest indicate 'greater', though probably not so much that as either 'selling larger-screen models than they did previously', or possibly 'with a bigger range of models to choose from' — it might in fact not have any real literal sense at all.
This is not exactly an 'idiom' as such, but a common construction with various combinations of qualifiers.
Amir Akbarpour Reihani (asker) Feb 22, 2023:
"Their" is referred to the TV brand. Unfortunately, this is the only text for this title. I found many results for "Back and Bigger Than Ever" on Google, but I couldn't find any website explaining it. I think this is an idiom, but I have no idea what it means, maybe "coming back but greater than before."
philgoddard Feb 22, 2023:
I'm not sure what you mean by "its relevant text", but there must be something that gives more context. " Back" implies that it has gone away for some reason - perhaps they stopped making it - and has now returned.. "Bigger than ever" means it's never been so large.
Amir Akbarpour Reihani (asker) Feb 22, 2023:
This is its relevant text: Take your viewing to the next level with vibrant color on the awe-inspiring big screen.

"I think this title is not exactly related to its relevant text, and this seems to be something like an idiom."
philgoddard Feb 22, 2023:
What does the rest of the page say?
We need more context to understand exactly what they mean by "back" and "bigger".

Responses

-4
7 hrs

Back and Better Than Ever

"Better" simply being another colloquial variation of "bigger", if that's what you're looking for. As the others already suggest, it's just a marketing tagline advertising the company's wares anew.
Example sentence:

Now we're back and better than ever.

Peer comment(s):

disagree writeaway : Why drop the "bigger"? Bigger and better is the actual expression and it's hardly unusual /But better is definitely not just a colloquial variation of bigger
4 mins
The "actual" expression is many, which is why I'm merely offering a variation the author might find useful for whatever his purposes are. You are also free to offer your own suggestion as a separate response.
disagree AllegroTrans : "Better" is not a synonym of "bigger" and this is a company's advertising motto so you cannot change it to something else
19 mins
disagree Christopher Schröder : Better is different to bigger. The phrase is so simple and unambiguous that there's no point in suggesting anything else.
19 mins
disagree Tony M : Depending on the context in which it is being used, 'bigger' may not necessarily mean 'better' (like when "less is more")
3 hrs
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