This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
interest
pattern searches

Glossary entry

English term or phrase:

promotional flyer

English answer:

advertising leaflet

Added to glossary by British Diana
Feb 4, 2014 17:58
10 yrs ago
14 viewers *
English term

promotional flyer

English Bus/Financial Business/Commerce (general)
Is a promotional material (like a magazine) issued by chains of stores like Tesco, Auchan etc. and containing several pages called a promotional flyer in English? Such materials show some products and we find them in our mail boxes.

Thank you for anwers.
Responses
4 advertising leaflet
4 +7 direct (marketing) mail/circular or junk mail
5 Newsletter
Change log

Feb 6, 2014 09:17: British Diana Created KOG entry

Discussion

Howard Sugar Feb 5, 2014:
You might also say something like advertising leaflet
Virginie Mair Feb 5, 2014:
Online leaflet This is how Lidl calls its online catalogue of promotional offers, even though it includes several pages. http://www.lidl.co.uk/cps/rde/SID-F3B448E5-CB867024/www_lidl...
Tina Vonhof (X) Feb 5, 2014:
Promotional flyer Sounds fine to me. Often used to highlight a number of 'special buys' or seasonal items. Can be several pages but not as many as, for example, their catalogue.
.
asia20002 (asker) Feb 4, 2014:
This is on a chain's website. A user can download it. It contains a few pages with some products.
It is on a website but it has a form of a "newspaper", it looks like that. In Polish there is just one term "gazetka promocyjna" (like a promotional newspaper), that's why I explained it in this way.

Responses

16 hrs
Selected

advertising leaflet

A flyer is much smaller (usually only one page, printed both sides) and a brochure is the one like a magazine, usually stapled in the centre.
In German it's called a Faltblatt, folded leaf and leaflet means small leaf.
Note from asker:
Thank you
Peer comment(s):
neutral Yvonne Gallagher : I think you can see that leaflet was mentioned several times as a possibility in my answer, and German has nothing to do with it...
23 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you a lot"
12 hrs

Newsletter

A neutral word used by many companies that can apply to both promotional material actively (email, mail) or passively (website download) distributed and should be appropriate for all circumstances.

See reference link - scroll down for newsletter subscription.
Reference:

http://nextdirect.com

Something went wrong...
+7
11 mins

direct (marketing) mail/circular or junk mail

various names but a flyer is usually just one page rather than mini magazine

http://en.wikipedia.org/wiki/Advertising_mail

--------------------------------------------------
Note added at 13 mins (2014-02-04 18:11:32 GMT)
--------------------------------------------------

or even

admail

promotional material

--------------------------------------------------
Note added at 23 mins (2014-02-04 18:21:48 GMT)
--------------------------------------------------

well that changes things as you said mailbox initially. A flyer is usually paper and handed out

http://en.wikipedia.org/wiki/Leaflet_distribution

so if it's on the web

maybe just

online advertising or even SEO advertising

--------------------------------------------------
Note added at 24 mins (2014-02-04 18:22:35 GMT)
--------------------------------------------------

http://en.wikipedia.org/wiki/Direct_marketing

--------------------------------------------------
Note added at 16 hrs (2014-02-05 10:16:23 GMT)
--------------------------------------------------

Tesco just has "online offers"(by department)

http://www.tesco.ie/groceries/SpecialOffers/default.aspx

some others use ONLINE BROCHURES/LEAFLETS/CIRCULARS or just SPECIAL OFFERS/SPECIAL DEALS or even PROMOTIONS so you really have a choice of what to use.

https://shop.supervalu.ie/shopping/StartShopping/SelectStore...

http://www.grocerycouponnetwork.com/grocerycirculars/

so "online sales ads" is probably the simplest.

Peer comment(s):
agree Václav Pinkava : leaflet
20 mins
many thanks:-)
agree Jack Doughty
1 hr
many thanks:-)
agree AllegroTrans
1 hr
many thanks:-)
agree Natalia Volkova
3 hrs
many thanks:-)
agree Angela Monetta
3 hrs
many thanks:-)
agree Daniel Weston
5 hrs
many thanks:-)
agree Jean-Claude Gouin : I call it 'junk mail' but don't use that word. Use one of the others ... // 'Junk mail' on the computer, as you know, is called 'SPAM' ...
11 hrs
many thanks. Well, here it's online so it's not junk mail after all
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search