English to Spanish Marketing Computers: Software Sample Pitch & Talk Track

Definition: The Sales Call Talk Track is a checklist designed to assist you during a meeting with a potential customer. The purpose of the Talk Track is to ensure that you leave the sales call with all the critical information required to qualify the opportunity [see below] and move the sales process forward. The Talk Track is a valuable tool for entrepreneurs with little or no sales experience, and also for those with some experience who are in the process of selling to a new type of customer.

I understand the concept but I don't know if there is a commonly used expression in Spanish. This is a sample sentence:

This document provides an overview of typical top-story elements and the process for securing a story using key messages, targeted headlines,and suggested talk track to land in-depth media stories.

Proposed translation:
Este documento brinda información general acerca de los elementos típicos de una noticia central y el proceso para asegurar una historia utilizando elementos clave, encabezados dirigidos a un público específico y puntos a cubrir sugeridos destinados a garantizar historias en los medios que capten totalmente la atención del público.

Sample pitch and talk track: Modelo de argumento de venta y puntos a cubrir (proposed translation)