chodzi o zamieszczanie reklam w formie ogłoszeń we wszelkich publikacjach

Since direct mail can be so expensive, you may be wondering whether it would be better to simply place an ad in a special-interest publication, rather than rent its mailing list. This is certainly an option.
Unfortunately, space advertising is often disappointing for small publishers. You can squeeze in only a limited amount of information about your book in such an ad (keep in mind that you need to leave room for a picture of the book's cover and an order form). Ads must also be designed with care; an "amateur" ad will turn off potential customers. Again, calculate the number of responses you'll need to receive to break even. Don't hesitate to contact other advertisers in a publication (especially other book advertisers) to determine their response rate and satisfaction with the publication.
http://www.writing-world.com/selfpub/marketing.shtml#space


ale, uwaga, z czasem:
Space advertising is a new form of advertisement that may become more widespread as the space industry develops.... Objects placed in orbit, if large enough, could be seen around the world for long periods of time. Their visibility in the sky could have adverse effects on the general public and astronomers. Large advertisements could destroy the darkness of the night sky. Their size and light emissions could impede astronomical observations that rely on a dark celestial environment. These are the type of adverse effects that indicate advertising is obtrusive.

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Note added at 36 mins (2005-09-12 18:12:54 GMT)
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