Par opposition à "intérieur", marketing pour les ventes à l'export.

good def of difference between outbound and inbound marketing
http://www.managementhelp.org/mrktng/mrktng.htm
Inbound marketing includes researching (with market research methods) to find out:

What specific groups of potential customers/clients (markets) might have which specific needs (nonprofits often already have a very clear community need in mind when starting out with a new program -- however, the emerging practice of nonprofit business development, or earned income development, often starts by researching a broad group of clients to identify new opportunities for programs)
How those needs might be met for each group (or target market),
Outbound marketing includes:

Advertising and promotions (focused on the product)
Sales
Public and media relations (focused on the entire organization)
Customer service
Customer satisfaction



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Note added at 30 mins (2005-12-07 16:25:53 GMT)
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satisfaction des clients- et la Gestion de la Relation Clientèle (GRC) étroitement ciblée. De plus en plus, l’ap -prentissage du consommateur se produit en temps réel et sert à réorienter immédiatement les efforts de "marketing externe". Le Japon dispose de l’infrastructure ...
version anglaise:

targeted one-to-one CRM. Increasingly, consumer learning hap -pens in real-time and is used to immediately re-orientate "outbound marketing" efforts. Japan has the world’smost advanced mobile telecommunications infrastructure and unsurprisingly leads the world in thisdomain. Around half of the Japanese population