English term
gross rating point (GRP)
The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. (Ipsos)
Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. (Digiday)
The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. (Small Business)
| 4 | Համախառն վարկանիշային ցուցանիշ |
Araks Mnatsakanyan
|
Jun 9, 2021 16:36: changed "Kudoz queue" from "In queue" to "Public"
Jun 21, 2021 00:56: changed "Stage" from "Preparation" to "Submission"
Jun 24, 2021 01:57: changed "Stage" from "Submission" to "Selection"
Jul 1, 2021 01:54:
Jul 21, 2021 01:54:
Aug 20, 2021 01:54:
Proposed translations
Armenia
Tuto, cito, jucunde
Native in: Armenian 
, Russian
Works in: English to Armenian, Russian to Armenian, Spanish to Armenian, and 5 more.
Համախառն վարկանիշային ցուցանիշ
․․․այս ոլորտում գովազդի գինը որոշվում է՝ նաեւ հիմք ընդունելով մեկ րոպեի արժեքը` "համախառն վարկանիշային ցուցանիշը"` GRP-ը․․․ (Նիստերի սղագրություն�)
Something went wrong...