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A token is an intrinsic component in a next-generation cryptocurrency 2.0 application. Like bitcoin, it isn’t something that you can physically hold. Instead, it is an electronic record – a kind of digital poker chip – stored on your computer, or mobile device.
Tokens are designed to let you participate in the project that will eventually be launched as a result of the crowdsale. Depending on what service the project offers, the token will serve as a kind of access ticket to that service.