Glossary entry (derived from question below)
English term or phrase:
share of wallet
Spanish translation:
cuota de cartera
Added to glossary by
Javier Moreno Pollarolo
Feb 11, 2017 02:01
7 yrs ago
43 viewers *
English term
share of wallet
English to Spanish
Bus/Financial
Business/Commerce (general)
Corporate sales
The project highlights how corporate selling with plant-level execution can grow key initiatives as a share of wallet opportunity in many of our existing accounts.
Proposed translations
(Spanish)
| 4 +2 | cuota de cartera |
Javier Sancho Durán
|
| 4 | como parte de las ganancias |
David Hollywood
|
Proposed translations
+2
5 hrs
Javier Sancho Durán
Spain
Spain
Native in Spanish
Specializes in field
Spain
Legal Translator (English-Spanish)
Native in: Spanish 
Works in: English to Spanish, French to Spanish, Catalan to Spanish
Related KudoZ points
:
4
Selected
cuota de cartera
Es un indicador (KPI o key performance indicator) utilizado en marketing. Creo que se suele traducir como cuota de cartera, aunque se ve bastante en inglés.
Share of wallet (SOW) is a marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers. Increasing the share of a customer's wallet a company receives is often a cheaper way of boosting revenue than increasing
Investopedia http://www.investopedia.com/terms/s/share-of-wallet.asp#ixzz...
La cuota de cartera, que es como se conoce al share of wallet en español, ayuda a decidir si asignar recursos para ampliar la categoría de productos, conquistar clientes de otros competidores o incrementar la frecuencia de compra.
https://www.commerce360.es/blog/que-es-el-share-of-wallet-y-...
Share of wallet (SOW) is a marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers. Increasing the share of a customer's wallet a company receives is often a cheaper way of boosting revenue than increasing
Investopedia http://www.investopedia.com/terms/s/share-of-wallet.asp#ixzz...
La cuota de cartera, que es como se conoce al share of wallet en español, ayuda a decidir si asignar recursos para ampliar la categoría de productos, conquistar clientes de otros competidores o incrementar la frecuencia de compra.
https://www.commerce360.es/blog/que-es-el-share-of-wallet-y-...
4 KudoZ points awarded for this answer.
30 mins
David Hollywood
Native in English
Specializes in field
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
177
como parte de las ganancias
diría yo
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Note added at 31 mins (2017-02-11 02:32:55 GMT)
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es lo que significa
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Note added at 32 mins (2017-02-11 02:33:58 GMT)
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o: participación en la cartera
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Note added at 32 mins (2017-02-11 02:34:33 GMT)
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el negocio
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Note added at 31 mins (2017-02-11 02:32:55 GMT)
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es lo que significa
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Note added at 32 mins (2017-02-11 02:33:58 GMT)
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o: participación en la cartera
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Note added at 32 mins (2017-02-11 02:34:33 GMT)
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el negocio
Note from asker:
| Thank you David! |
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