Possibly, data on employees is extracted to qualify for the employee magnet status. Another interpretation would involve benefit packages, which are employee magnets of a different sort.

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Note added at 13 hrs (2016-02-18 03:27:22 GMT)
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Magnet status is an award given by the American Nurses' Credentialing Center (ANCC), an affiliate of the American Nurses Association, to hospitals that satisfy a set of criteria designed to measure the strength and quality of their nursing. A Magnet hospital is stated to be one where nursing delivers excellent patient outcomes, where nurses have a high level of job satisfaction, and where there is a low staff nurse turnover rate and appropriate grievance resolution.

Read more: http://www.truthaboutnursing.org/faq/magnet.html#ixzz40UDR1s...

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Southern Ohio Medical Center is the first hospital in the tri-state region to achieve the American Nurses Credentialing Center’s (ANCC) highest honor, the Magnet designation, recognizing national excellence in nursing. Only four percent of hospitals in the U.S. can claim this distinction.

http://www.somc.org/employee/nursing/magnet/