Glossary entry

English term or phrase:

competitive

English answer:

A desirable/leading amount of ...

Added to glossary by Lara Barnett
Mar 1, 2014 06:57
10 yrs ago
2 viewers *
English term

competitive

English Bus/Financial Business/Commerce (general) crane company
XXX, as Global Product Director for YYY, and ZZZ, as Global Product Director for AAA (self-erecting cranes), will be responsible for the global strategic vision for their respective products along with guiding an agile and effective decision making process on many aspects of these products.
They will leverage their in-depth market knowledge and ***competitive knowledge base*** to create and maintain a global strategy and operational marketing services for both ZZZ and AAA.

BBB will leverage his in-depth market and ***competitive knowledge*** to maintain a global crawler crane portfolio strategy as well as provide operational marketing services to support current crawler crane products. 

Could it refer to 'competitors'?
Change log

Mar 3, 2014 09:10: Lara Barnett Created KOG entry

Discussion

Tony M Mar 1, 2014:
No specialist knowledge, but... ...I would understand this to refer to knowledge of the competition in the market, competitors' products, etc.

Responses

+1
2 hrs
Selected

A desirable/leading amount of ...

I would say that the implication here is that the amount of knowledge they have is greater than many other organisations. Therefore, they are perhaps a sort of leading authority on the intelligence and knowledge desired by users/clients of the organisation.
Peer comment(s):

agree Tina Vonhof (X) : That is my reading of it too.
6 hrs
Thank you.
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4 KudoZ points awarded for this answer. Comment: "Thanks"
9 mins

A type of organizational knowledge; the other 3 being Core, Non Core & New

Nick Milton describes four types of organizational knowledge: Core, Non-core, New, & Competitive. Moving competitive knowledge into core knowledge is a key part of this flow.

Competitive knowledge: These are areas of new evolving knowledge that the company knows a lot about. This knowledge may well give them a competitive advantage – the first learner advantage. In areas of evolving knowledge, the company that learns the best and learns the fastest, has the potential to outperform its rivals. The KM focus for competitive knowledge is on the development of best practice. As this knowledge is being applied around the business, there needs to be a continuous capture of knowledge from practice, comparing of knowledge through communities of practice, and development of best practice. Ownership of competitive competence probably lies with the communities and networks.

So, this has nothing to do with competitor.
THIS TERM IS USED IN KNOWLEDGE MANANEMENT.

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Note added at 11 mins (2014-03-01 07:09:06 GMT)
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http://www.jarche.com/2013/02/competitive-knowledge/
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+4
17 mins

[knowledge of] competitors and their products

This is merely re-iterating what Tony is saying. He said it first!
Peer comment(s):

agree Jack Doughty
1 hr
agree Veronika McLaren
6 hrs
agree Giovanna Alessandra Meloni
8 hrs
agree Tina Vonhof (X) : Sorry, didn't mean to agree.
8 hrs
neutral Lara Barnett : "competitive" is qualifying the word "knowledge" here.
9 hrs
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