Aug 17, 2013 19:58
10 yrs ago
1 viewer *
English term

leveraging

English to Spanish Marketing Mechanics / Mech Engineering after sell services
Leveraging after sales services.

It´s about a manufacturer providing services to their dealers for post sell support.

Entiendo el concepto de leveraging pero no se con certeza cual es la palabra adecuada en este contexto.

Gracias

Discussion

Ruth Wöhlk Aug 18, 2013:
o simplemente "fomentar el servicio/los servicios posventa"?
Ronaldo Bassini Aug 17, 2013:
Leverage es "apalancar".... no estoy seguro del contexto, pero creo que lo que pretenden es "apalancar" o "aprovecharse" o "tomar ventaja"del servicio después de la venta para mejorar relaciones con el distribuidor y/o lograr futuras ventas.
Que más dice el texto?

Proposed translations

6 mins

mejoramiento

En este contexto (Leveraging after sales services): mejoramiento de los servicios de postventa
Something went wrong...
+1
40 mins

aprovechar

también en el enlace que te pongo, habla de "equiparar", como no hay más texto para opinar, es dificil de saber con exactitud cual de los dos encaja mejor en el significado que quieren transmitir

suerte
Peer comment(s):

agree Toni Castano : Sería mi opción, pero añadiría "al máximo" (= sacar el máximo provecho de...). Y sí, falta contexto...
12 hrs
gracias :-)
Something went wrong...
49 mins

hacer uso

otra opción..
Something went wrong...
51 mins

impulsar

O apalancar, como sugiere Ronaldo.
Something went wrong...
1 hr

invertir [en servicios post-venta]

invertir [en servicios post-venta]

Promocionar, promover, llevar adelante los servicios post-venta.

http://www.plantengineering.com/single-article/ed-miller-lev...

Suerte.
Something went wrong...
+1
6 hrs

fortalecer / reforzar los servicios posventa

Pienso que esa es la idea.
Peer comment(s):

agree Laura Bissio CT
7 hrs
Gracias, Laura.
Something went wrong...

Reference comments

12 hrs
Reference:

Leveraging After Sales Services To Gain Competetive Advantage

Una referencia al respecto:
http://au.linkedin.com/pub/arunagiri-sailesh/9/7a5/899
After-sales service is now being recognized as a high-profit business area for manufacturing companies as revenues gained from it gather momentum. However... , this transformation brings with it a new set of challenges. Organizations must be proactive in gauging customer expectations, understanding product performances and adapting to a next -generation business model. This paper explains how these challenges can be converted into opportunities that push growth and create differentiation by focusing on four key areas - asset visibility, IT-enabled knowledge management, technology enablement of field services, and re-engineering the IT landscape,
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search