English to Dutch Bus/Financial Management

"A fundamental shift in thinking is to replace the term 'supply chain' with 'demand chain'. ... This breaks away from parochial approaches that focus solely on reducing transport costs. It supports a ***mass customization viewpoint***, in which bundles of goods and services are offered in ways that support customers' individual objectives."

Ik weet wat ermee wordt bedoeld maar krijg het niet bondig vertaald. Alle suggesties zijn welkom!