Glossary entry (derived from question below)
French term or phrase:
faire un atout
English translation:
make a trump-card
French term
faire un atout
Nous nous sommes rendus sur le site de CHINAGORA afin d’informer la Direction de l’hôtel, qui reçoit un grand nombre de visiteurs et d’hommes d’affaires chinois, de l’opportunité de votre ensemble immobilier.
En effet, nous pensons qu’il peut-être judicieux de se servir de la proximité de Chinagora pour en faire un atout dans la commercialisation de la ZAC des Bords de Marne (traduction de la plaquette ou d’un flyer à utiliser par l’intermédiaire de l’Agence Régionale de Développement qui dépend de la Région Ile de France).
Thanks
Feb 17, 2009 06:45: writeaway changed "Field (specific)" from "Real Estate" to "General / Conversation / Greetings / Letters"
Feb 17, 2009 09:41: Emma Paulay changed "Level" from "PRO" to "Non-PRO"
Feb 17, 2009 10:53: kashew Created KOG entry
Non-PRO (3): writeaway, Sandra Petch, Emma Paulay
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Proposed translations
make a trump-card
Accurate, professional translations
Native in: English 
, Italian
Works in: Italian to English, French to English
as an asset or as an advantage
Austria
more than thirty years of experience
Native in: German
Works in: Greek to German, English to German, Greek to English, and 5 more.
to make use of it as a valuable instrument in the commercialisation
| neutral |
Michael Davies
: too wordy when compared to the source text, I think
12 hrs
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turn it into a beneficial factor
United States
ATA-Certified FR to EN Translator
Native in: English (Variant: US) 
Works in: French to English
play to our strengths
See the link below from Microsoft. This is the first link that I found, and it is a good match for the tone of your excerpt.
| neutral |
Michael Davies
: Is that Microsoft (or American) English? It doesn't sound quite right to my (standard / UK) English ear, I feel
10 hrs
|
to capitalize on it
I think this is what it means
en faire un atout = to capitalize on it (the proximity of Chinagora)
I hope this helps.
| neutral |
Michael Davies
: also a distinct possibility but without the imagery of the 'trump card' version
10 hrs
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Thanks, Michael. I'm not so sure about "make a trump-card" as a translation here.
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| agree |
S.J.
: Yes, but I prefer this. 'trump card' is something held in reserve and used at a strategic moment...is that the case here?
11 hrs
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Thanks, Sharon! I agree with you.
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use as a selling/marketing point
That's the idea - needs tidying up of course!
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