This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
joint integrity
strong (and traditional) mindset

Glossary entry

English term or phrase:

in-store theatre

German translation:

Promotion-Stand

Added to glossary by inkweaver
Oct 22, 2007 13:25
16 yrs ago
2 viewers *
English term

in-store theatre

English to German Marketing Business/Commerce (general)
Begriff für Promotionen/Verkaufsföderungen in Einzelhandelsgeschäften, bei denen Personen Produkte, oft Lebensmittel oder Getränke bewerben, indem sie Probehäppchen etc. ausgeben.
Mir will einfach nicht der deutsche Begriff dafür einfallen.
Proposed translations (German)
3 +4 Promotion-Stand
3 +1 Probierstand
4 -1 Degustationsstand
Change log

Nov 5, 2007 05:32: inkweaver Created KOG entry

Discussion

Kim Metzger Oct 22, 2007:
Successful retail spaces create a full sensory experience. Consumers want to see, feel, touch, taste and interact with your products before they buy. Here are some strategies that will help you stage a little retail theater of your own. http://www.marketingprofs.com/webnews/5/news5-31-05.asp#3
Peter Gennet (asker) Oct 22, 2007:
Danke für die Vorschläge, der Bezug auf Lebensmittel war nur als Beispiel gedacht, es können z.B. auch Elektrogeräte beworben werden etc.

Proposed translations

+4
3 mins
Selected

Promotion-Stand

Ich kenne das als Promotion-Stand aus meiner letzten Firma.
Peer comment(s):
agree Tanja K : genau, oder auch Aktionsstand, Werbestand, usw.
12 mins
agree Sabine Akabayov, PhD
55 mins
agree Kim Metzger : Also known as "experiential marketing" http://www.coolavenues.com/bschools/060911/iitd_rostrum_3.ph...
1 hr
agree Valeska Nygren
15 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
-1
5 mins

Degustationsstand

what else? if it is, as you say, to sample food or drink
Peer comment(s):
disagree Kim Metzger : Also known as "experiential marketing" http://www.coolavenues.com/bschools/060911/iitd_rostrum_3.ph...
1 hr
Something went wrong...
+1
7 mins

Probierstand

wenn es speziell um Lebensmittel/Getränke geht und man das denglische "Promotion" vermeiden möchte
Peer comment(s):
agree Johanna Timm, PhD : http://www.edu-media.de/edumedia/v2/download/demo605.pdf (S.12)
10 hrs
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search