May 28, 2007 11:20
17 yrs ago
7 viewers *
English term

viral (advertising) campaign

English to Arabic Marketing Advertising / Public Relations
We’d now like to show you some stills from a viral campaign for the (x product). This viral ad appeared on the web at the site ...

Using this scale, please give an overall rating for the way you feel about the viral ad …

Discussion

Ahmed Ali (asker) May 28, 2007:
The client does not like the literal translation (فيروسي).

Proposed translations

+2
8 hrs
Selected

حملة إعلانية فيروسية - حملة دعائية فيروسية

Please check the following links and seach for the term "viral marketing" = "تسويق فيروسي"
1- http://ar.wikipedia.org/wiki/علم_التطور_الثقافي
2- http://www.12manage.com/i_m_ar.html
3- http://www.proz.com/kudoz/278371

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Note added at 8 hrs (2007-05-28 19:59:47 GMT)
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http://ar.wikipedia.org/wiki/علم_التطور_الثقافي

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Note added at 8 hrs (2007-05-28 20:01:39 GMT)
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I don't know why, but wikipedia's link seem not to work here. Please go to Wikipedia's English article http://en.wikipedia.org/wiki/Memetics and click on the link of the translated arabic article on the left of the page.
Peer comment(s):

agree sal4trans : I can't think of a better translation for viral than "فيروسية". Does "ذاتية الانتشار" convey the exact meaning of viral..? don't think so. I know that the french translation too makes use of the word "viral"
12 hrs
Thank Mr. Salmaan.
agree ghia : couldn't agree more!
29 days
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
10 mins

حملة الإعلان المتشعـّبة

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9 mins

حملة إعلانية أو دعائية

حملة إعلانية أو دعائية

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Note added at 17 mins (2007-05-28 11:37:39 GMT)
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u can also translate it as حملة ترويجية
What is a viral campaign?
A viral campaign is the exchange of an idea between people that serves to promote a service or brand, encouraging the recipient of the idea to also spread the concept to other participants.

Often the best media is free media, and eBrands has produced successful viral campaigns for clients that wish to think laterally in their promotions by taking a more creative and less media-centric approach. Viral campaigns find an ideal home on the Internet, where communications capabilities and the connectivity of people provide an ideal host for idea propagation for people with limited time commitments.

http://www.ebrands.com.au/ecreative/viral_campaigns.htm

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Note added at 20 mins (2007-05-28 11:40:16 GMT)
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هي حملة ترويجية أو دعائية أو تسويقية الهدف منها التعريف بمنتج أو ماركة وتشجيع من يشاهد إعلانات ودعاية هذه الحملة على نقل الفكرة إلى غيره من الناس، مثل الإعلانات الدعائية في منتصف الأفلام أو على ملاعب كرة القدم، حيث اتضح أنها تؤثر على المشاهد وتجعله يروج للمنتج.

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Note added at 20 mins (2007-05-28 11:40:50 GMT)
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+1
27 mins

حملة إعلانية ذاتية الانتشار

حملة إعلانية ذاتية التكرار
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even SMS text messages.
Peer comment(s):

agree Yasser El Helw
5 mins
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4125 days

حملة دعائية/إعلانية واسعة النطاق

viral = mass (advertising, sms, post.... )
لذا فهي واسعة النطاق
Example sentence:

the consultant shall not utilise any advertising media (including viral advertising as SMS, internet etc)

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