May 7, 2006 12:09
18 yrs ago
Russian term

локальный тон

Russian to English Bus/Financial Advertising / Public Relations design
Same context as previous question. Guidelines on putting together mock-ups for advertising materials.

Dopuskaetsia razmeshcheniye tekstovykh blokov na izobrazheniyakh v oblastyakh s lokalnym tonom. Tekstovy blok v dannom sluchae daetsia v kontraste k oblasti izobrazheniya.
Change log

May 7, 2006 22:49: Natalie changed "Term asked" from "lokalny ton" to "локальный тон"

Discussion

Maksym Nevzorov May 7, 2006:
I think it's a weird use of this meaning of adjective "локальный"; could be - "on the image of a single-coloured subject"; I guess Ibrahimus' variant is the closest so far
Maksym Nevzorov May 7, 2006:
Локальный цвет - термин в живописи, определяющий основной и неизменный цвет, характеризующий окраску предмета. http://www.yandex.ru/yandsearch?text=����%E

Proposed translations

+1
13 mins
Russian term (edited): lokalny ton
Selected

monochromatic or one-colour or whole-coloured

The idea is that text blocks can be placed over whole-coloured areas of the picture.
Peer comment(s):

agree Nataly Palamarets
1 hr
спасибо!
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2 KudoZ points awarded for this answer. Comment: "I think this is what it means. It is possibly called 'localised colour' in English."
+1
5 mins

local tone

.
Peer comment(s):

agree Tamta
16 mins
Thanks
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+2
13 mins
Russian term (edited): lokalny ton

local (background) colour

My suggestion.
Peer comment(s):

agree Aleksandr Okunev (X) : of course. you should simply try to understand what it is
9 hrs
Thanks!
agree Lena Grainger : background colour
1 day 5 hrs
Thank you, Lena!
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24 mins
Russian term (edited): lokalny ton

local flavour

My version
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27 mins
Russian term (edited): lokalny ton

local hue

en.wikipedia.org/wiki/Hue -
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2 hrs
Russian term (edited): lokalny ton

customized for each locality

Because of the second part of the sentence, to me this is ambiguous:

either
text blocks with background customized for each locality

or

text blocks with both text and background customized for each locality.
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21 hrs

local undertone

local undertone
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