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Note added at 4 mins (2005-11-19 15:03:18 GMT)
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There are two ways to increase sales. Increase traffic or increase the performance on traffic. A traffic counter provides the information to identify whether increases (or decreases) in sales are the result of fluctuations in traffic or in performance on traffic, or a combination of both.
Closing ratio and ***store traffic*** data help a retail organization measure more precisely (and improve) the effectiveness of every action taken, from changes to staffing levels to improvements in inventory, layout, display and marketing.
The logic is simple. Store location generates traffic. Once in the store, inventory, merchandising, layout, price, and service determine how much of the traffic makes a purchase (store closing ratio).

http://www.storetraffic.com/en/