Many businesses want to adopt MT, but face a seamingly impenetrable set of barriers when confronted with the cost of MT licenses, knowing which engines are available, understanding ease of customization, and working out how to measure ROI. The recent TAUS Executive Forum in Copenhagen helped shed light on how to breakthrough. The following article is divided into the following sections: Making machine translation easier, Unlocking language resources, Convergence, TAUS Data Association’s members experience , Collective wisdom.