An SEO nightmare. Why did Google drop Worldlingo?

Source: GTS Blog
Story flagged by: RominaZ

Worldingo is a pioneer in the field of online translation. Worldlingo was the first company to sell online translation services powered by machine translation. This included email translation, website translation and text translation. Worldlingo was also the company that powered text translation in early versions of Microsoft Office, before MS started to use their own MT. Worldlingo was the first company that powered translations on the EU Patent website, Espacenet. Due to this prowess in the field of automatic translation, Worldlingo owned the SERP rankings for years. Worldlingo came up in the top 3 in pretty much every search query done in Google and the other search engines.

Worldlingo initially used Systran Enterprise Server version 5 software for their translations. In 2009, Worldlingo switched MT suppliers and started to use Language Weaver software. This allowed them to add many more languages. It also helped boost traffic to their website.

But something bad happened to Worldlingo in March 2011: they lost over 60% of their Internet traffic overnight. The Alexa chart below needs no analysis, it speaks for itself.

Why did this happen? The answer is simple: Google downgraded Worldlingo, pushing them much lower on the SERPs. Search engine traffic tanked and Worldlingo has yet to recover. Read more.

See: GTS Blog

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